File photo of British actress Judi Dench | Photo Credit: Reuters
The New York Times said on Friday that Meta is in discussions with actors such as Awkwafina and Judi Dench, as well as influencers, for the rights to use their voices in its MetaAI digital assistant product.
The social media giant is in talks with comedian Keegan-Michael Key, among other celebrities, and top Hollywood talent agencies are also involved in the talks, the newspaper reported, citing people familiar with the matter.
While details about who would sign on are still uncertain, the paper said Meta could pay the actors millions of dollars in fees if the deal goes through.
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Meta did not immediately respond to a Reuters request for comment.
On Wednesday, Meta signaled it would continue to spend big on AI infrastructure. Like many other tech peers, it is pouring billions of dollars into its data centers to take advantage of the boom in generative artificial intelligence.
