Blake Lively has been promoting her brands Betty Booze and Betty Buzz since the premiere of her film It Ends With Us. She has also been criticized for launching her hair-care brand Blake Brown while promoting the film.
Fans have called it a strategic marketing move since she’s promoting both her movie and her new brand. However, as Entertainment Weekly pointed out, the launch of Lively’s hair-care brand was never going to coincide with the It Ends With Us premiere.
What benefit did the actress get from the premiere of her film?
Originally, the film’s premiere was scheduled for Valentine’s Day. However, the dates had to be moved to June and later postponed to August, clashing with Blake’s pre-planned brand launch debut. Unfortunately, this delay failed to create a gap between the two events, making it seem like the launch and premiere were deliberately scheduled to release simultaneously.
Word on town is that Lively also promoted her beverage brands Betty Buzz and Betty Booze. During the press tour for It Ends With Us, the actress posted photos of a flower-themed party hosted by her company. The caption tagged the two beverage brands, “I love the bottles as little vases! Thank you, team @bettybuzz and @bettybooze.” A photo in the same post depicted a flower shop (a reference to her character in the film), and the shop’s name was “Betty Blooms,” once again referencing her beverage brand.
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The New York Times reports that a “promotional email on how to make cocktails inspired by It Ends With Us using Betty Buzz” was sent out. Aviation Gin, the brand owned by Blake’s husband Ryan Reynolds, is also present in one of the ingredients list. It’s truly a perfect time for a promotion on the actress’ calendar.
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Blake Brown Reviews: What Are People Saying About His Products?
Recently, a Target employee warned customers against buying Blake Brown’s hair-care products. TikTok user Kate Perry (@girlboss997) revealed, “This is a PSA. I just want to let everyone know that the cool teen who works the customer service desk at Target told me that everyone is returning Blake Brown haircare.” The video currently has 1.5 million views, and it seems like the word has spread everywhere. Perry added, “She said this crap isn’t worth $20.”
Another comment from a TikTok user asserted, “I was returning something, and I saw the shampoo bottle on the counter, and I was like, oh, can I smell that?? And she’s like, ‘Sure, but everyone is returning it.'” However, reviews for the product seem to be positive, and opinions can vary based on personal preference. In fact, in a follow-up video where Perry went to look at the brand’s items herself, most of the products were sold out.
Although Page Six had complaints about the product’s packaging, most people praised it. “Overall, we’re pleased with the performance and especially the fragrance of Blake Brown’s first offering. We particularly liked the shampoo’s aromatic lather and the rich, deeply moisturizing mask,” Page Six reported.
