This was my first time in Hyderabad. The capital of Telangana is mainly wrapped in legend, which is fragrant with spices that rotate in the air, and its myth is an infallible rhythm for Pak stature. Trust me, I could always go to praise the city’s most unavoidable exports-this is the magnificent meat-rice work that I am proud to accept in the answer that I can’t be quite right. But right now, Hyderabadi is something required for the soul that is saying my attention – cinema.
This year, the Red Laurie Film Festival, usually synonymous with Mumbai’s stirring cinefile scene, expanded its horizon, first placed its flag in Hyderabad. And is it better to host a parallel celebration of cinema than iconic prasads? Legendary multiplex film is a memorial for Hyderabad’s love affair, where Cellulide Dreams has been over for more than two decades.
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Once for the world’s largest IMAX 3D screen (passed only by a screen of a screen in Sydney), it has been the cornerstone of South Cinema since its inauguration in 2003. It was here that Hyderabadis got the first taste of Imax-Scale spectacle, where Christopher Nolan StarsIt was seen in the glory of all its 70 mm, which attracts cinefiles from all over India. The multiplex of the LV Prasad group has developed over the years, but the city’s landscape has an irreparable stability. It is so distinguished that they really name the road outside the ‘Imax Road’.
My journey for Prasad was an experience in itself. Living in Banjara Hills nearby, I opted for a slow walk instead of a crowded auto ride to get a small taste of life in Hyderabad. The city manifested itself in layers-BSNL Telephone Building stands opposite to the shining white ancient spread of the secretariat with an installation like an Aneesh Kapoor, which is a collusel lamp-shaped shaped, which holds the Golden Twilight with its reflected cone. In addition, the road curved the strange monochrome structures of the NTR Garden, named for the legendary Telugu Matteeni Matter-Chief-Chief Minister, which was a pioneer for the huge expansion of the beautiful Hussain Sagar Lake, which caught the dying evening light. There, towards the middle-water, the statue of Buddha was standing, while across the road, a huge bronze Dr. Ambedkar used to point to this with almost poetic intentions. By the time my legs started protesting, the Prasad’s infallible white arc and its neon-blue letters shone at a distance, the brightness corresponds to the anticipation of cinefiles only. A cute little red projection in the side confirmed what they were all drawn here – Red Lawry Film Festival.

Views from outside prasads multiplexes in Hyderabad | Photo Credit: Ayan Paul Chaudhary
Now in its second version, the festival made a splash with the expansion of its double city, which divides itself into ‘tech to’ in Mumbai and ‘parallel poetry’ in Hyderabad. With more than 70 screening in Prasad alone, the lineup claimed a premiere from ear, Berlin, Venice and Toronto.
Among the heavyweight international titles burning Prasad later this week: Red Room, Universal Language, Anora, Emilia Perez, 5 September, Quir, The Outon, And Dispassibility, to name a few. But this is the Legacy Rewind Lineup that is pulling into the crowd – like romantic classics Beautiful woman And Notting HillLike Bollywood gems Laqz, Qayamat SE QayamatAnd Tesari floorAnd the Crown Jewel of Lineup: A rare IMAX screening of David Fincher’s creed thriller, Se7en,

After experiencing the full spectrum of IMAX in Delhi, PVR Logix and PVR Priya for the brilliant screen in PVR SAKET “Lie-Max” for the “Lie-Max” imposter was not sure what I expect I hope that I step into the huge darkness of theater. In my sight frame. Logics and Priya suddenly looked like enthusiasts on the block before this grand old Titan.
As the lights slow down and the frames slipped first, the screen attacked me completely, but it was not just a sheer shape that made the Prasad IMAX experience mythological. The crowd also replied-some commendable hoot for the magan Freeman, the cheers explosion for Brad Pitt, a full-throoted thunder for the name of the fincher in the initial credit. It was a communal breath of Cinefilic Joy, which was a common work of devotion bound by vision, sound and collective enthusiasm.

As a part of the Red Lawry Film Festival in Hyderabad, David Fincher’s ‘Se7en’ screen in the prestigious screen 6 in Prasads | Photo Credit: Ayan Paul Chaudhary
And he, more than anything, is one that makes Prasad a holy ground for Indian cinefiles. It was not just about fincher in Dolby Atomos. It is about realizing it with everyone else in the room, surrendering to the grand, electrical dialogue of cinema. And this is a lot of energy which has long made Prasad a bucket-list experience for film lovers across India.
So what else is in the box?
The weekend here feels like festivals in itself. This was the first taste of Hyderabad mall culture that would later sweep the entire city. While new mall flashier can boast stores stores, there is nothing that does not match the apathy and attraction of the offerings. Cinefiles, long after the end of their films, wandering through their labyrinth of the food court, dealing with rock-climbing walls, breaking the haunted-house attractions, or giving relief to the forged old friendship on countless screening. Unlike its new counterparts, Prasad retains a strength that feels almost bizarre in today’s multiplex economy (popcorn, 150, are you joking?).

This year, Prasad made headlines once again by welcoming the return Stars -Marking its second major re-reliefs in India within the blessings. The first round had already broken hopes, pulled alone from this theater for ₹ 69 lakh. Now, thousands of people were eager for another chance to see Nolan’s epic on the country’s largest screen. While PCX in Prasads no longer does not do IMAX branding, its upgraded laser projection and Dolby Atomos Sound have ensured that it remained gold standard for immersive movie-watching in India.

Views from outside prasads multiplexes in Hyderabad | Photo Credit: Ayan Paul Chaudhary
Prasad’s magic is not only in his technical wizardry that sends cinefiles to a state of close-religious ecstasy, but inherited it. It was built with a grandeur-like grandeur in which Brady could participate in Corbett, a Marvel by the famous architect King Adri, a person behind the prestigious ICICI building of Wistavizon-Mumbai in hand. Inside, every element seems to suit one thing – the right cinematic experience. No frightening distracted, no over-the-top or adornment. Just to help the screen make your way for your comfortable, embossed seats. ,
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At a time when real estate barriers are shrinking multiplexes in the bite-shaped screen and the economics of cinema is being fixed rapidly and by fancy of streaming, Prasad is tall and proud as a will for a film-filming, and can still be.
Published – March 23, 2025 07:17 pm IST