We are on half the path through 2025, and it is Déjà vu for Telugu cinema – once again low in a large -scale summer. Out of the 90-odd dramatic release between January and June, only Vicious architectural, courtAnd Mad squareThere are clear hits in business circuits. a handful – ThandelKubera, Hit 3, SubhamAnd alone – Draw the initial interest.
While the industry monitoring the industry can argue that the success rate has historically released about 10-15%, the middle ground is disappearing rapidly. Films are either hit or washouts. It has become common to cancel due to low legs even on the weekend of opening.
Quick Oats, weak story, delay in production, pursuing the success dates of big-bound films, pursuing the success of Pan-India, and continuous piracy to blame all.
Sankranti season, usually a box office Goldmine, offered a reality investigation. game changerShankar, starring Ram Charan, launched a long -delayed film, despite its scale and multilingual push, did a stale, formula by Formula Katha.
Daku MaharajDirected by Bobby Koli, performed better, continued the streak of Balakrishna’s victory. Nevertheless, it was not without controversy – it is characterized by ‘Dabidi Dibidi’ track Urvashi Rautela Drew Flack Online.
Collective laughter
It was a little surprised that director Anil Ravipuri and Venkatesh’s Activity emerged as the winner of the Vastunam season. Following a string of high-voltage action films, the audience welcomed the return of the recreational of a middle-budget family. Third cooperation of Ravipudi and Venkatesh – later F2 And F3 – Facial flat was given enough laughter to ignore topical flat jokes or weak VFX. Allegedly made on a budget of ₹ 50 crore, the film has said that it has earned around ₹ 300 crores.
The irony is that both Vicious architectural And game changer Dil was created by Raju, a rare week of success and failure was marked together.
Amidst February release, Chandu Montheti Thandel Standing out, Naga Chaitanya and Sai Pallavi attracted attention to the post -reunion Love storyAnd for its soundtrack by Goddess Shri Prasad. Most other titles are barely registered.
court
Priyadarshan in ‘Court’
At a time when most of the films fade after their early weekends, the first director Ram Jagdish Court: State vs None Proved that fast writing and strong performances still have weight. A court drama led by Priyadarshi as a Dalit lawyer fighting for an incorrect accused teenager hit a raga. A gentle love story among new people, with Roshan and Sridevi, was added to its appeal, with a stimulating score of Vijai Bulginin. With a minor budget under ₹ 10 crore, the film allegedly earned more than ₹ 50 crore. It also made a comeback to actor Shivaji, who played the role of opponent with firm belief.
Week later, Selesh Kolonu’s Hit: Third case With the third installment of the hit-curses, with the grandmother, crossing the 100 million mark, opened strong. While this could not maintain speed in the first weekend, the grandmother had the reason for celebrating – both court And Hit 3Built under his banner, was a commercial victory.
May 2024 saw an near-cluskout in theaters due to elections and IPL. There were high expectations for May 2025, such as with a big title Hari Hara Veera Mallu And Empire Initially slate for release. But both were postponed, leaving theaters once again without a summer footfall.
Nevertheless, some small titles broke. The first production of Samantha Ruth Prabhu SobhamA horror-comedy, directed by Praveen Kandreugula, stood out for his bizarre tone and a contingent of artists. During this time, aloneA comedy drama starring Mr. Vishnu and Venela Kishore became a stunning hit.
Big dreams, local disconnects
‘Mad Square’ dress artist | Photo Credit: Special Arrangement
In pre-political years, April and May attracted family audiences into theaters, in which Star-led films gave time to match with school and college holidays. But post BahubaliAnd especially after nationwide success Pushpa And RRRProducers rapidly followed large budget, multilingual projects, often in two parts and in the headlines by A-list stars. Results: Budget, extended deadline, and core Telugu increased disconnects from the audience.
After a tapid summer, the industry pinned its hopes on Sekhar Kamula KuberaSocial thriller, starring Nagarjuna, Dhanush, and Rashmika Mandanna, closed the first half of 2025 at one high. According to the manufacturers, it crossed the 100 million in the global collection, provoking strong reactions in the Telugu states and foreign markets on a large scale.
Looking ahead, release like big tickets Akhhand 2, Vishambara, The Rajasab, Hari Hara Veera MalluAnd Empire Slated for the second half of the year. Nevertheless, for constant speed, the industry will need films in small, material-powered successes- Committee Kurolu, 35: Chinna Katha KaduAnd MalevolentWhich brought unexpected happiness in 2024. The contenders of hope are included loverDirected by Rahul Ravindran and starring Rashmika Mandanna, and Telusu kadaFirst feature by Neerja Kona.
Published – July 02, 2025 03:29 pm IST
