Why Sanya Malhotra started her own matka brand, Brie Matka

It was a love for Sanya Malhotra at the first sip when she tried to Matka. All this began when she wanted to cut back on caffeine and tried it as an alternative. Gradually, he converted his friends and family in it. Today that love has translated into his forest in entrepreneurship with his brand. He has participated with Essenza Nutrition to launch Bree Matka.

As we come on a video call, young And Riot The actor is taking a dip on a long glass of drink. “I used to drink coffee every morning. I realized that a coffee made me feel irritable and worried and I got a caffeine crash. So, I decided to stay away from caffeine. But I still remembered my daily ritual of making a cup of coffee. A few years ago, a friend tried to match the match. Read more about it, I also found about its other benefits, as if I have also been involved.”

Sanya could never find the right quality of Matka in India; She used to get aunt from friends who were traveling abroad. So he decided to launch his brand. Essenzaa has been in the wellness industry for 14 years, and exports products to 23 countries. Kunal Shah and Siddharth Shah, a Mumbai-based Neutrassutical and Herbal Contract Manufacturing Company, was co-established. It looked like a good fit.

There are three products available in the brand, everyday matka, ceremonial matka and a ceremonial matka kit. Bree said his Matka from Kagoshima province in Japan for its active volcanoes. “The region is extremely rich in volcanic soil,” says Siddharth.

Brie Matka Kit | Photo Credit: Special Arrangement

What is Ceremonial Matka?

Siddharth explains the difference between formal grade and everyday grade of Matka. “The number of the inter -crop is the first crop of the weather is called formal. This taste is bright, greenery and more attractive on the palate. It can only be with water. While it is like the third or fourth crop everyday. It tastes a little boulder. It is usually used in latts, or baking.”

He shares the number of Matka Industries in India. “These are estimated figures. The current Indian Matka Bazaar is about 450 crores. And they are postponing it to increase to ₹ 850 crore by 2030. But in my opinion, the industry is going to be even bigger.” Brie is also selling B2B in cafes and restaurants.

Sanya Malhotra with co-founders Kunal Shah and Siddharth Shah

Matka is an acquired taste and a divisive theme, but both Siddharth and Sanya say they have converted their families to change their morning tea with Matka. It’s just trending, has done a really good job for the brand, but Sanya is a matka for many years.

On the work front, Sanya is busy with projects in hand. She is working Sunny Sanskari’s Tulsi KumariAnd another film in front of Bobby Deol, directed by Anurag Kashyap.

Prices start above ₹ 600. Bree Matka is available on online and Quick Commerce platform