‘Kyunki saas bhi kabhi bahu thi’ makes a historic comeback, launch 1.6 billion clock minutes a week

Popular daily soap Kyanki Saas Bhi Kabi Bahu Thi Broadcaster Star Plus said on Thursday that a great comeback with its second season, with a 1.659 billion minute watch time, which is on television and streaming platforms, which was said by Broadcaster Star Plus on Thursday.

Returned on July 29, which saw a large-scale response in the Ekta Kapoor-made show, which attracts 31.1 million TV audiences in just four days, with 15.4 million tuning for a premiere episode alone, stated in a press release.

It launches the highest rated fiction in General Entertainment Channel (GECS) in recent times and debuts the largest GEC fiction in both television and digital in India.

The show also topped the weekly television rating points (TRP) chart, jointly leading Anupama According to data provided by Broadcast Audience Research Council of India (BARC), at TRP of 2.3.

It ran ahead What is this relationship (2.0), Laughter chef (2.0), and Tarak Mehta’s Ulta Chashmah (1.9), strengthening your position as the most viewed story show of the week.

In revival of Kyanki Saas Bhi Kabi Bahu ThiThe daily soap, which once defined the Indian Prime-Time Television in the early 2000s, returned from the actor as the prestigious Tulsi Virani by the politician’s Smriti Irani, which joined the mixture of familiar faces and fresh talent.

“the return of Kyanki Saas Bhi Kabi Bahu Thi It has proved that the great story never loses its power. We contacted this launch with a two-fold vision: to rule the deep apathy associated with one of the most prestigious shows in India, while also preparing a contemporary story and viewing experience that echoes with today’s audience.

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“Record-breaking number in Star Plus confirm our belief in the timeless appeal of compelling stories. This launch is a cultural moment that bridges generations, and we are proud that it has been transported to millions of houses on platforms,” said Sumanta Bose, Cluster, Entertainment (Star Plus and BARAT, Marthi and Gujarati).

According to the channel, the show also created important online discussions, receiving more than 17,300 mention in social media platforms.