Hyderabad: Actor Chiranjeevi has lodged a complaint with the Hyderabad Cyber Crime Police after AI-generated deepfake videos containing obscene content surfaced on porn websites, officials said on Monday.
Based on his complaint, the police have registered a case under sections 67 and 67A of the IT Act, sections 79, 294, 296 and 336 (4) of the Indian Justice Code (BNS) and sections 2 (c), 3 and 4 of the Indecent Representation of Women (Prohibition) Act, 1986.
Chiranjeevi said in his complaint that the spread of AI-generated deepfake pornographic content has caused “severe and irreparable damage” to his hard-earned reputation.
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Chiranjeevi said in his complaint to the police, “These manufactured videos are being used to maliciously portray me in obscene and vulgar contexts, thereby distorting public perception and undermining decades of goodwill. Such acts not only cause personal and emotional distress to me and my loved ones, but also mislead the general public by creating a false and defamatory narrative, which is detrimental to my true character and public image. It’s the opposite.”
He urged the authorities to immediately initiate criminal and technical investigation against those involved in creating, uploading and circulating the fake videos.
Chiranjeevi also demanded immediate blocking and removal of fabricated content from the internet, including Mirror and affiliated websites.
Notably, the Hyderabad City Civil Court has recently banned the unauthorized use of Chiranjeevi’s name, image or voice, protecting his personality rights.
“The Court of the Chief Justice, City Civil Court, Hyderabad, vide order dated 26th September 2025, in IA No. 6275 of 2025 in OSNo.441 of 2025, has granted an ad-interim injunction in favor of renowned film actor Chiranjeevi, whose distinguished career spans over four decades and includes numerous honors such as Padma Bhushan and Padma Megastar Chiranjeevi. Vibhushan sought the court’s intervention to prevent widespread use of his identity through the application of merchandise, online platforms and artificial intelligence technologies, a statement issued by the legal team said.
According to the statement, the court recognized Chiranjeevi as one of the most iconic personalities in the Indian film industry, whose reputation and public respect has been harmed by the defendant parties’ actions – specifically naming, image use, video memes and sale of merchandise without consent.
The order emphasizes that such exploitation and misrepresentation primarily through digital and AI means causes serious, irreparable damage to Chiranjeevi’s reputation and economic interests. It said the injunction restrains the defendants from directly or indirectly using Chiranjeevi’s name, stage title (including ‘Mega Star’, ‘Chiru’ and ‘Annayya’), voice, image or any other distinctive personality trait in all formats and media for any commercial or personal gain.
The order also directs that immediate notification be sent to all the respondents, with further proceedings scheduled for October 27, 2025. The statement said that any violation of personality or publicity rights, or any act of defamation, will lead to serious consequences under both civil and criminal law.
As per the order of the City Civil Court at Hyderabad, all persons and entities, including, but not limited to, television channels, digital platforms and media organizations are hereby expressly warned against any direct or indirect use, misrepresentation or distortion of Chiranjeevi’s name, image, voice, likeness or personality characteristics for the purpose of increasing viewership, increasing TRP, or obtaining any commercial or reputational benefit. Go. The actor will be given the strictest remedies available under law, ensuring strong enforcement of rights and protection from harm to reputation.
According to the statement, on October 11, 2025, Chiranjeevi met Hyderabad Police Commissioner Sajjanar and personally handed him a copy of the court order. During the meeting, Chiranjeevi sought Sajjanar’s advice regarding the process of implementing the criminal law in this context.
It said the two held constructive discussions on the need to make penal laws stricter and more stringent to effectively address and prevent such violations, reflecting Chiranjeevi’s commitment to combating unauthorized exploitation of personality rights and invasion of privacy.
Sajjanar reiterated that the legal action taken by Chiranjeevi serves to reinforce the importance of personality and publicity rights within the Indian entertainment industry, ensuring respect for the individual’s reputation and intellectual property.