Amazon Music commissioned eight brand new Amazon Music Originals from ‘Artists to Watch’, recorded exclusively for the campaign.
Amazon Music announces ‘Amazon Music: 2026 Artists to Watch’, the streaming service’s annual list of global emerging artists expected to make an impact in 2026 and beyond. This year’s ‘Artists to Watch’ will be featured on 28 of Amazon Music’s top playlists, including country heat, Platino, ROTATIONAnd k-pop nowand more.
In addition to playlist support, Amazon Music has launched a dedicated, evergreen ‘Amazon Music: 2026 Artists to Watch’ playlist, where fans can stream the entire global catalog of 49 artists in one place. The playlist will be updated throughout the year as Artists to Watch release new music, giving fans an easy way to stay connected with the campaign’s breaking talent.
Amazon Music commissioned eight brand new Amazon Music Originals from ‘Artists to Watch’, recorded exclusively for the campaign. The slate spans genres and regions, with Jaydon Aaliyah covering One in lakhs And Vengayo is reimagining his breakout track Chikkama.
Another group of artists offering fresh takes on familiar songs, including Zach John King as it waschloe kisha’s the winner Takes It Alljamie macdonald Just the two of usAnd Bebo Dumont’s Vamonos de Viaje. Additionally, Frictao is contributing a new Amazon Music instrumental for peaceful meditation Soundtrack. These originals provide fans with unique recordings that can only be heard on Amazon Music.
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During the campaign period, ‘Artists to Watch’ will be showcased through key global playlists, including prominent placement on Amazon Music playlists, in-app and out-of-home marketing and custom content that brings fans closer to the stories behind the music. Drawing from the breadth of Amazon music genres, the 2026 list includes R&B, hip-hop, country, dance, Latin, rock, alternative, K-pop, J-pop, classical, and more.
“Artists to Watch is one of the most meaningful initiatives we do each year, because it’s all about giving artists early support and supporting them at this important stage of their careers,” said Paul Firth, Global Head of Music, Amazon Music. “For 2026, we’re highlighting 49 extraordinary emerging artists from around the world and supporting them where fans discover music – across our biggest playlists and through a new slate of Amazon Music Originals available exclusively on Amazon Music.”
Amazon Music: 2026 Artists to Watch – Amazon Music Originals
· Bebo Dumont – “Vamonos de Viaje (Amazon Music Original)” on “Platino”
· Chloe Kisha – “The Winner Takes It All (Amazon Music Original)” on “Pop Culture”
· Fricktao – “Chasing Wind (Amazon Music Original)” on “Peaceful Meditation”
· Jamie MacDonald – “Just the Two of Us (Amazon Music Original)” on “Divine Sound”
· Jaydon – “One in a Million (Amazon Music Original)” on “R&B Rotation”
Vengayo – “Chikkama (Reimagined Version) (Amazon Music Original)” on “Rap Flow”
· Zach John King – “As It Was (Amazon Music Original)” on “Country Heat”
published – January 19, 2026 07:25 PM IST