Actor-producer Aamir Khan’s bold new venture to revolutionize a digital film showed more than the announcement on some devices, after an unexpected collision, Sitare land crosses, after pricing the fare for its latest release.
Khan recently introduced a pay-per-view model through his official YouTube channel, allowing the audience to rent their films directly-without relying on major OTT players such as Netflix, Amazon Prime Video or Disney+ Hotstar. To rent. It was promoted at a flat rate of 100.
Price anomaly user complaints sparks complaints
Despite the promising launch, the audience using Apple devices charged ₹ 179 instead of the 100. The issue confuses and criticized social media.
In response to the mess, Aamir Khan Productions took the X (East Twitter) to address anxiety and expand forgiveness. “Our honest apology. We are only aware that our film Sitare is reflecting the cost of renting across the ground as is 179 on apple devices. We are trying to resolve the issue as soon as possible. Thanks to your patience and understanding,” Read the official post.
Disrupt OTT model
This is the strategic reaction of the direct-to-audience model Aamir Khan, which is the developed dynamics of the film’s consumption in the later era of the epidemic. As the OTT platforms have transferred viewers’ behavior, the aim is to restore some balance by offering affordable digital access, especially to the audience in areas with limited access to theaters.
Khan has said that the initiative is not only about access, but also about rewriting the audience’s relationship with theaters. While the digital option gives flexibility, it is designed to complement dramatic experience – not to replace it.
About Sitare land cross
Directed by RS Prasanna and supported by Aamir Khan Productions, Sitare mixes emotion, humor and game in a compelling story across the ground. The film features Aamir, Brijendra Kala, Dolly Ahluwalia with Genelia Deshmukh, and Aaros Dutta, Gopi Krishnan Verma, Vedanta Sharma, and Samvit Desai, a notable dress of different child actors including Vedanta Sharma, and Samvit Desai.
The film has been a box office success, which is earning around 165–168 crores in India and crossing the world of 260 crores, which is one of the 2025 standout Hindi films.