Aespa tops the girl group brand reputation rankings for the second month in a row. Following their big win in July, the SM Entertainment music group has again been outdone by several other major names in the K-pop industry. With the quartet’s 2024 world tour dates in China, Taiwan, Japan, Indonesia and New South Wales through August, the hyperpop pioneers have celebrated resounding success.
Keeping with July’s pattern, IVE retained its second spot, led by aespa like last month. Red Velvet, Le Seraphim, TWICE and (G)I-DLE also retained their spots in the top 10.
As usual, the Brand Reputation Index analysis studied the cumulative results of various girl group media coverage, interactions and consumer participation. For this month, data was collected from July 11 to August 11.
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aespa’s leading rank was attributed to its grand reputation index of 5,248,038. Fans relied heavily on keyword searches such as “supernova,” “armageddon,” and “global tour” in their quest to get to know the group better. Other top-ranking terms related to the group’s search analysis were “record,” “dominance,” and “success.” Karina, Gisele, Winter, and Ningning also collectively received 92.87% positive feedback in August.
Their seniors in SM Entertainment, Red Velvet, also improved their performance and rose to third place with a brand reputation score of 3,042,262.
IVE ranked second with a score of 3,139,779, while LE SSERAFIM closed out the top 5 roster with an index of 2,674,837. On the other hand, KISS OF LIFE jumped from its previous #18 rank to join the leading names at #4. This rookie girl group earned a brand reputation index of 2,958,447.
TWICE, BLACKPINK, Dreamcatcher, and MAMAMOO were some of the prominent third-generation K-pop groups that managed to crack the top 30.
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Top 30 Girl Groups of August 2024
- Espa
- IVE
- red velvet
- kiss of life
- Le Seraphim
- twice
- Blackpink
- Oh my girl
- Signature
- (G)I-DLE
- a pink
- Triple
- Illicit
- girls Generation
- NMIX
- babymonster
- fromis_9
- Stay
- H1-key
- Dreamcatcher
- Mamamoo
- wjsn
- Caper
- Luna
- Newsines
- april
- Wow! Ah!
- girl’s Day
- DIA
- bling Bling
