Stir of the foundation of the creative industry, the days of six-finger hands or perverted faces are: AI-related video is becoming increasingly convinced by attracting Hollywood, artists and advertisers.
To measure the progression of AI video, you only need to eat spaghetti to Will Smith. Since 2023, it has become a technical benchmark for the industry, completely coined, fully coined.
Two years ago, the actor appeared blurred, his eyes are far away, his forehead was exaggeratedly spread, his actions were jerky, and Spagty did not even reach his mouth.
No clear defects were shown in the version published a few weeks ago by a user of Google’s Veo 3 platform.
Elizabeth Strikler, a professor at Georgia State University, said, “Every week, sometimes every day, a separate one comes out which is more amazing than the next.”
Amidst June 2024 among Luma Labs Dream Machine, OpenEE’s Sora in December, Runway AI’s Jean -4 in March 2025 and VO3 in May, the region has crossed several milestones in a few months.
Runway has signed deals with Lionsgate Studios and AMC Network Television Group.
Lionsgate Vice President Michael Burns told New York magazine about the possibility of using artificial intelligence to generate animated, family -friendly versions from films like “John Wik” or “Hunger Games” franchise, rather than creating completely new projects.
Runway’s creative director Jamie Umfarson said, “Some use it for storyboarding or prevalence,” steps before filming, “visual effects or others,”.
Burns gave the example of a script, for which Lionsgate must decide whether to shoot a scene or not.
To help make that decision, they can now create a 10-second clip “with 10,000 soldiers in a snow storm.”
Such pre-visualization will cost millions first.
In October, the first AI feature film was released: “Whore the Robot Grow”, with live action footage -is an animated film without anything.
For Alejandro Matamala Ortis, the runway co-founder, an AI-based feature film is not the final goal, but one way to display a production team is “it is possible.”
Nevertheless, let’s see some opportunity.
In March, the Startup Sterecase Studios announced a plan to produce seven to eight films per year, using AI using AI using AI less than AI, while ensuring that it would rely on the united professionals.
“The market is there,” said Andrew White, co-founder of the Small Production House Indie Studio.
People “don’t want to talk about how it is made,” White said. “It is inside baseball. People want to enjoy the film because of the film.”
But White refuses to adopt technology itself, given that using AI will compromise on its creative process.
Jamie Umperson argues that AI allows creators to stay closer to their artistic vision than ever, as it enables unlimited amendments, unlike the traditional system constrained by costs.
“I see resistance everywhere” for this movement, visited the Striker of the state of Georgia.
This is especially true among their students, which are concerned about the use of basic functions with the huge energy and water consumption of AI, which do not refer to social effects.
But refusing to accept the shift is “like a business without internet,” he said. “You can try for a while.”
In 2023, the Union of American actors Sag-Aftra achieved concessions on the use of their image through AI.
Strikar sees AI as a arbiter of creation and taste, instead allows more artists and creators to reach an important audience.
The founder of the runway, who is a more trained artist as computer scientists, has gained an edge over his AI video rivals in film, television and advertising.
But they are already looking forward, considering expansion in the enhanced reality and virtual reality; For example, making a metavors where films can be shot.
“The most exciting app is not necessarily in we have meditation,” said Umfferson. “The final goal is to see what artists do with technology.”
Published – July 08, 2025 08:44 AM IST
