Big Fat Indian weddings are game changer, not only for the families involved but also for all those things to be smoothly – the word. Ranjani, founder of Celebrity Wedding Card Designer Pink Whistle Man, shared in an interview with Zee News Digital how to come about the company and what strange requests he got for special invitations:
1. What is the story behind the pink whistle man?
A: I started it informally about twelve years ago, when I designed my wedding stationery. When I came in the personalization and description of wedding invitations, I found a big difference in the market. Gradually, I started designing for friends and family that expanded to customers who came to me through the word mouth. We started expanding our services and started creating end-to-end stationery for weddings, and personal stationery that you will not find especially in the mass manufacturing market. So even the products we designed were limited to marriage only to maintain specificity. Over the years the brand has been recognized in Indian and international wedding markets and has been honored for its unique ideological views over the years.
2. You have made an invitation to an X-ray, passport and even electrical circuit. What has been your most bizarre or unexpected brief from a customer?
A: Our customers always help us push the envelopes and abstained the open. However it was a bizarre phenomenon when we opted to invite the flying balloon parachute, which floated in the guests’ house. It was a birthday invitation. We personally had to distribute each of these invitations with a pump in every house because we did not know whether the balloon would explode, and if this happened, we would have to change it quickly.
3. How big is the destination weddings in the last few years? Also, can you tell us about the preferences of global customers?
A: The destination marriages have been very large. Benefits for a designer such as you want to be a part of the full look and feeling of marriage yourself. It is almost like a brand for marriage to Gate-Go. In one case, a couple from Jalandhar had married in Wildflower Shimla, and blocked the entire airport for two days. We have printed hoardings, flight covers, food boxes and even live-report newspapers with photographs and real-time updates from a local three-day program.
In the context of global weddings, if it is an Indian or mixed wedding, we design seating charts, table numbers, program details handbooks. And due to Instagram and Pinterest, there are two-way exchanges: India is now asking for seating space and intimate-rahbhoj stationery, while the waste borrows the grandeur of the vending stationery. We also design dance floors for many weddings abroad.
4. Explain your designing experience with Radhika businessman’s family for large -scale marriage.
A: With Radhika’s wedding, things just flew so soon and I was using a lot of things for the first time. Given the lack of time, it was nothing short of a miracle how we managed to complete it. We were lucky to find the right craftsmen and vendors, and the family was certainly very cooperative. I really meet with them every day, sometimes to go through evidence even late at night. He was highly perfectist, wanted to see every small change, as he did not want any surprise.
5. How easy or difficult was it to design for Alana Pandey’s wedding?
A: With Alana’s wedding, I mainly worked with her mother, Dean. Alana and Ivar were in the loop, and they were very easy to work with. The response was crisp and clear. The perfection of Dean was very commendable. By having that level of important eyes, you push you to do more than what you think.
6. What does the design process behind the curtain look from the concept to creation? Let us go through one of your most creatively challenging projects.
A: Every project begins with a hook, a unique story or finding an element for the couple. It is very challenging until I find that hook. Once I do, the story blooms.
Here are some examples of our hooks which were distilled by the couple’s story line, personality or culture – ‘Motion in Motion’, ‘Letters from a Orange Tree’, ‘Amar Prem Katha’, ‘Map of Perfect Things’, ‘The Wedding Hedge’.
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A: I think when it comes to AI, there is no part of avoiding it. We have to find out how to use it for your benefit. As traditional artists moved to digital tablets, AI will build new styles and forms. For now, the AI pictures look very perfect but lack that human touch. As a boutique brand, our attention is always the first concept; The illustration is just a medium. While AI can fit into temporary invited requirements, this soft skills, those fun, informal conversations cannot be replaced with bride and groom who make the process part of experience.
8. When you talk about wedding stationery, what trends are you looking at between Indian couples today?
A: Wedding stationery is getting more intimate. Beyond just inviting, couples are now giving details of everything from straw-tags, to settings to settings up to the Bispok Table-Nambiring System. As marriages become small and more individual, the scope of stationery items has moved far beyond a single invitation.
