Mumbai: Bollywood star Ayushmann Khurrana has been appointed as the ambassador of FICCI Frames.
Khurrana, known for films like ‘Badhaai Ho’, ‘Andhadhun’, ‘Bala’, ‘Article 15’ and ‘An Action Hero’, said it is a great honor to be announced as the first brand ambassador of FICCI Frames. Silver Jubilee Year.
“As someone who came to Mumbai from Chandigarh with nothing but dreams in his eyes, I could never have imagined this incredible journey, where my work has touched not only the lives but also the lives of India. has also become part of the rich pop culture tapestry.
“In my new role, I am committed to working closely with the extraordinary FICCI team, celebrating innovation and highlighting the excellence that our industry continues to deliver,” the actor said in a statement.
This year’s theme is ‘Rise: Redefining Innovation, Sustainability and Excellence’, which underlines the transformative impact of FICCI Frames in shaping narratives, fostering creativity and driving the growth of the media and entertainment industry. .
Held every year in Mumbai, the event brings together influential personalities, creative professionals and policy makers from across the globe to discuss emerging trends, innovative technologies and key challenges in the entertainment landscape.
Kevin Vaz, Chairman, FICCI Media & Entertainment Committee and CEO, Entertainment, JioStar said that Khurana’s collaboration will elevate the event and inspire future generations.
“The Silver Jubilee edition of FICCI Frames is a celebration of 25 years of excellence and a tribute to the legacy we have created in shaping India’s media and entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation and engagement with the audience, represents the ethos of FICCI Frames,” said Vaz.
The 25th edition of FICCI Frames promises to be a grand event, with a renewed focus on traditional media and entertainment as well as new age technologies such as artificial intelligence, digital content creation, virtual reality and the metaverse.
