In a surprise move, YG Entertainment has handed over the trademark rights of the iconic stage names G-Dragon and GD to their original creator, Kwon Ji Yong. The decision comes shortly after the K-pop legend’s departure from the agency earlier this year.
G-Dragon’s influence on the music industry is undeniable. With the transfer of trademark rights, the artist receives full ownership of the name that made him a household name on the global front. Notably, YG Entertainment made this decision without demanding any compensation, which surprised many fans.
YG hands over full trademark rights to G-Dragon
The famous K-pop boy band, known as the most popular and influential K-pop artist of Generation 2, played a vital role in establishing YG as a giant in the K-pop industry. Last October, YG reportedly filed an application to renew its trademark for G-Dragon’s stage name, a move that surprised many as the artist’s contract with the agency had already expired in June of that year.
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However, on August 1, TenAsia revealed that YG confirmed that the trademark rights have been transferred to G-Dragon at no cost. “It is true that we have completely handed over all trademark rights of G-Dragon’s stage name, including ‘G-Dragon’ and ‘GD,’ to G-Dragon,” the company released a brief statement confirming this. “We are aware that the trademark has been transferred to G-Dragon, and there is no problem with using the name for activities.”
Why was G-Dragon’s trademark transferred at no cost?
YG Entertainment’s decision to give the rights away without asking for any money is a smart move that shows they know exactly how influential Kwon Ji Yong is. The name “G-Dragon” is a huge part of who the artist is and how he is recognized around the world. By granting him full ownership, YG acknowledges that the artist’s persona and brand are virtually synonymous. This decision not only gives G-Dragon the freedom to take full advantage of his artistic vision but also establishes YG as a forward-thinking label that values the autonomy and creative freedom of its artists.
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The Return of G-Dragon
The K-pop idol is set to make his much-awaited comeback in October 2024, according to his new label Galaxy Corporation. With the transfer of all rights to his iconic stage name, this is a huge relief for both fans and the artist himself, allowing him to continue his illustrious career without having to work hard for years to maintain his image.
