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Blackpink’s Lisa rocks Thailand with Rockstar but fails to deliver the ‘K-pop feel’; Korean fans react

Blackpink member Lisa has made her much-anticipated musical comeback with ‘Rockstar’, garnering global attention with her distinctive style and passion. Trending number one on social media, it is her first song since launching her own label, LLOUD. Earlier this year, Lisa and the other Blackpink members decided to part ways with YG Entertainment individually, but they are committed to continuing their journey with the label as a group.

BLACKPINK’S LISA ROCKSTAR COMEBACK (LLUD)

Lisa returns as a rockstar

After a hiatus of nearly two and a half years, BLACKPINK’s Lisa has finally released her much-anticipated solo track, Rockstar. The song marks a major shift from her usual K-pop idol image, showcasing a bold new hip-hop style. Not only does the track feature signature hip-hop beats, but it is also accompanied by a stunning music video that highlights Lisa’s transformation even more.

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This project holds special significance as it is the first official release under her own label, LLOUD. The video showcases Lisa’s Thai roots, embracing the street style of Bangkok. We see a whole new side of Lisa – her English raps are fierce and edgy, and her choreography has a powerful intensity.

Netizens react to Lisa’s return

The music video takes viewers on a vibrant journey through the streets of Bangkok, showcasing Lisa’s Thai heritage with undeniable pride. This visual feast has resonated deeply with fans in Thailand, who see it as a potential tourism booster.

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While audiences around the world are being drawn to Lisa’s bold new path, a section of K-pop followers are showing fondness for her previous releases. They miss the typical K-pop vibes found in tracks like Money, which is clearly missing in this song. Still, Rockstar’s worldwide impact cannot be ignored, as Lisa breaks new ground and asserts her artistic independence.

“It doesn’t suit Koreans’ taste… Thai people will love it though. Still, it’s great. There are very few K-pop singers who can create this kind of atmosphere,” one internet user commented on the video. “Unfortunately it’s too short. I would love to see the choreography video as well. Lisa’s promotions seem a bit different from K-pop. Please release a dance video,” another wrote.

Some others said the same. “Not giving a shit about K-pop…mhmmm not impressed,” “I don’t understand the lyrics, but the music video and choreography are good. Maybe the silly lyrics are for TikTok.” “She’s embracing her culture, that’s a good thing.”

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