Amid what seemed like a bunch of 2020-somethings, 2023 felt like a breath of fresh air – courtesy of Shah Rukh Khan’s much-awaited return to the big screen. Taking 2023’s earnings by storm one film at a time, Shah Rukh broke the Bollywood curse that Hindi films fail to make a mark, leading to lackluster box-office performances.
2023 started with Siddharth Anand PathanSRK’s Movies 2.0 marks the beginning of the achievement. Becoming the first Hindi film to cross the Rs 1,000 crore mark at the worldwide box-office, ‘Pathan’ earned Rs 1055 crore. It earned Rs 100 crore in the first two days, Rs 200 crore in four days, Rs 300 crore in seven days, Rs 400 crore in 12 days and Rs 500 crore in 28 days.
Countless press conferences and interviews will be expected to promote the tour de force. Instead, the producers took a unique approach to marketing the return of the year – no interviews.
However, this was not Yash Raj Films’ first attempt at this approach. One of the most prestigious production houses in the country had adopted the same method during 2008 God made a pair Promotion, which marked Anushka Sharma’s film debut. Not an interview with a budding actress that everyone has questions about.
The only difference between the 2008 film and Pathan -Impact of social media. At a time when people couldn’t follow a budding ‘national crush’ on Instagram, they had no option but to watch the film to enjoy every moment of (big) screen time.
But was this approach going to work in 2023?
Surprisingly, it happened. Truly “Only Sex and Shahrukh Khan Sell”!
The makers cashed in on the common man’s desire to see Shah Rukh Khan again after a gap of half a decade and focused on the release of songs and trailers (and a chiseled body at 57), which generated a lot of buzz.
But did social media play any role in this action? This happened, as much as Shahrukh’s sharp wit and keen sense of humor did. Shahrukh Khan became the common man’s man by using X to communicate directly with his fans through multiple #AskSRK sessions.
There’s no doubt that it worked for the movie, that’s a fact. But the genius of this marketing strategy lies in what was not in sight.
promotional strategy for Pathan It started a long time ago, when Shahrukh became the face of Thums Up in 2022. Not a soft drink, but a storm Campaign. Long hair tied in a pony, six packs, action sequences on top of a train – the short ad was almost like a teaser Pathan,
Speaking to a publication, N., CEO of consumer analytics and brand insights company TRA Research, said. Chandramouli commented, “SRK’s endorsement of the new brand was beneficial for both, and if they wanted to debut with ‘Toofan’, the ad campaign had to be different.”
Advertising the beverage brand was just the beginning. Shahrukh sported Pathan Keep track of multiple projects, for more than a year, to the point where it overwhelms the eager wait of their target audience. The audience was thrilled, their curiosity was rekindled and they couldn’t wait Pathan,
the song fades out shameless color and title track Jhoome Jo Pathaan Play the correct melody. The producers just released the song, the audience did the rest. The songs were registering record-breaking views everywhere.
Pathan was successful even before its release, laying the groundwork for SRK’s next release of the year for Red Chillies Entertainment – young,
Delivering a second blockbuster in just nine months was no coincidence. Shahrukh knew that he had to move ahead PathanSo he did what he does best – earning handsomely like a movie star of his stature!
When a movie trailer plays on the world’s tallest building and in the world’s busiest and most bustling neighborhood, how can an Indian resist the urge to not talk about it? The trailer of the film was played at Burj Khalifa and Times Square in Dubai.
But, smart marketing is realizing that global appeal is just the tip of the iceberg. Connecting with people back home is imperative! So what young Its aim was not only to cater to the Hindi-film audience, but also to enter the motherland of the director and its leading lady – the South!
SRK, Atlee, Nayanthara – the holy trifecta that had very little chance of failing.
Nayanthara’s Instagram debut timed just before the film’s release, gaining over a million followers in just 10 hours, more #AskSRK sessions on X, A young-Themed Dahi HandiThe brand partnership with Zomato and Bisleri with a limited edition series of ‘Bisleri Whatever may have happened, it went well.
However, there is still no public appearance. Shahrukh’s mantra was clear – if you want to reach Shahrukh Khan, watching my film is the only way.
SRK’s marketing skills helped his home production earn Rs 1,148.32 crore worldwide, with a first-day collection of Rs 129.06 crore, making it the highest-grossing Indian film of 2023, the second-highest-grossing Hindi film and the sixth-highest grossing Indian film of 2023. It became a top-grossing Indian film. Time.
Pathan And youngIts success proved that the appetite of the Indian market is not only endless but also desperate. More than Shah Rukh’s absence on screen, the frustration also came from sympathy for India’s favorite superstar, a father trying to protect his son.
When Aryan Khan was arrested after the Narcotics Control Bureau (NCB) busted a drug party on a cruise ship, it was no surprise that it made national news. But it also happened that it became fodder for newspapers and gossipmongers.
During the raid on October 2, 2021, NCB had recovered drugs like hashish, cocaine and MD from the cruise. Along with Aryan Khan, many others were detained. But Aryan was arrested under sections 8C, 20B, 27 and 35 of the Narcotic Drugs and Psychotropic Substances (NDPS) Act.
During several hearings, the NCB argued that Aryan Khan was a “regular drug user” for years, and his WhatsApp chats suggest international drug trafficking. However, Aryan Khan’s lawyer argued that NCB cannot have a case against him as nothing has been recovered from him.
Aryan was granted bail after spending about a month in judicial custody.
Shahrukh’s silence throughout the controversy and his absence from the public eye shocked the nation.
So, when Shahrukh said young,Before touching your son, talk to the father. (Deal with the father before touching the son)” For this people had to go to cinema halls. blow the whistle (CT) moment.
2024 started with the knowledge that Shahrukh would not have any releases this year. But perhaps such a huge loss was not seen even at the Bollywood box-office.
Four of the five highest-grossing Indian films this year were South Indian projects. This shows the impact of Shahrukh on the box-office numbers.
Pushpa 2: Rules, Kalki 2898 AD, Devara: Part 1, And greatest of all time Ruled the numbers and enthralled the Indian audience. South biggies – Allu Arjun, Prabhas, NTR Jr and Thalapathy Vijay’s interaction with blockbuster films is nothing new.
But Bollywood’s fortunes can, at best, be described as a tug-of-war. The only Hindi film to make it to this list is woman 2Which earned Rs 857.15 crore worldwide, which barely crossed the half earning mark. youngSuccess of.
Our #2024Wrapped Verdict: Bollywood needs Shahrukh Khan more than Bollywood needs Shahrukh Khan.
