With the opening of doors to new styles of storytelling with OTT platforms, youtube original, bold theme, giving a new era of Tamil materials with bold themes, relative stories contained in everyday life and homegron talent.
According to several production houses in other languages, a major production house in South India, Radan Mediaworks India Limited has stepped into a new media platform and is making YouTube original. Under the leadership of Radhika Sarathkumar, Managing Director and Chairman of Radan Mediaworks, the production house will release its next venture, Taj MahalAugust 1 at 6 pm
Along with increasing mobile viewership, global audience direct access, and advertising such as demonetisation equipment, Radan, such as the production houses, are creating original materials with a series of storylines for new-age audiences. Web series, Taj MahalRadan Mediaworks’ will be premiered on YouTube channel, which has around 18.2 lakh customers.
The teaser released provides a glimpse in the story of love woven with recently layered feelings. Ansari, who has helped the web series, indicated that the story revolves around an interfath couple, seeking a new beginning in an unfamiliar city, and their struggle to survive.
Artists include Kumaran, Sirgadikka Asai Serial fame music Leonis, and many social media affected. Veteran newspaper Nijanathan has also played an important role. “This is my third series with Radan, which always sets benchmark in storytelling. The previous romantic series, Kadhalam Qatru MaraWatch about 11 lakh scenes. The Taj Mahal is a emotional drama against both rural and urban backgrounds and has unexpected turns, ”said Mr. Ansari.
The major advantage of YouTube origin is its direct access to the audience, accelerated reaction from the audience through comments, and the material sharing material is freely accessible, he said.
“We have planned 10 episodes, and each is a 23–25 minutes long. We are also planning to edit the episode and release it as a film in two parts,” said Mr. Ansari.
Unlike traditional serial formats, these projects aim to detect diverse narratives and give opportunity to emerging talents to create stories associated with the audience. The scale of production is often limited with budget deficiency, the local abode should take steps to support the material creators of YouTube origin, Mr. Ansari said. While Jaya’s. DOS has composed music for the web series, Pavel Nalini Natarajan has worked as a cinematographer.
A compelling daily soap
With a new wave by attractive story and strong trusted heroes, Tamil Television has raised a bar for daily entertainment to keep loyal serial fans. The latest is the latest to join the compelling league of daily soap Chinchiru KilliaA Zee Tamil serial that is already hitting a raga with the audience for its emotional depth and a strong female lead.
A poster of Chinchiru Killia
Photo Credit: Special Arrangement
The serial aims to break the stereotypes with a powerful story that exposes the conflicts and aspirations of the relative characters and provides many unexpected twists. Actor Swathika plays the role of Indra, a strong-wide woman who affects several jobs to support her family. Indra takes every challenge, from tuition to school children to giving milk packets and working as a bike taxi driver. Her two -wheeler, whom she calls Bharthi, is a reliable companion of her.
Amidst her daily Udham, Indra dreams of becoming a teacher. However, when she marries Karna, her life takes a turn. Actor Naresh plays the role of this fierce person with a mysterious past.
A poster of Chinchiru Killia
Photo Credit: Special Arrangement
As Indra starts in a new phase of his life, he finds herself on obstacles with the harsh expectations of her husband’s patriarchal home. The story comes out because she molds the fine line between preserving her identity and being favorable to a world that demands conformity.
Actor Madhumita, known as ‘Jangiri’ Madhumita and actor Abita, is recognized for her role in Tamil film Sethu And popular TV serials Thirumati SelvamGayatri, and Rothiram Syed have also been planted to play an important role in the serial. The serial is broadcast from Monday to Friday at 7 pm.
Published – July 29, 2025 12:08 pm IST