Saturday, June 14, 2025
HomeEntertainmentCelebrating 20 iconic years: 'MTV Roadies Double Cross' ushers in an exciting...

Celebrating 20 iconic years: ‘MTV Roadies Double Cross’ ushers in an exciting new era

Mumbai: MTV Roadies, India’s leading adventure reality show, is all set to celebrate 20 glorious years with its latest season, Double Cross. Premiering on January 11, 2025, this historic season brings an exciting mix of trust games, delicate alliances and intense challenges like never before. To watch this thrilling journey, tune in every Saturday and Sunday at 7 pm on MTV and JioCinema.

Host and gang leader

The evergreen Rannvijay Singh returns as the host to lead this historic season. Joining him:

► Prince Narula, Marking his 8th year with Roadies,

► Rhea Chakraborty, Back to defend their winning streak,

►Neha Dhupia, to make a bold and dynamic comeback, and

►Elvish YadavA young sensation who adds fiery energy to the lineup of gang leaders.

This year’s theme, Double Cross, ensures an unpredictable rollercoaster of emotions and betrayals, captivating both longtime fans and new viewers.

Exciting digital-first features on JioCinema

Enhancing the Roadies experience, JioCinema introduces exclusive digital features:

► Roadies Battleground: A high-stakes digital competition that gives one lucky wildcard contestant the chance to join a mid-season journey that changes the game.

Raw GD Feed: For the first time ever, fans can immerse themselves in the unfiltered drama of a Group Discussion (GD) session. Streaming from Monday to Friday at 7 PM, the feature reveals the intense journey of the contestants from the auditions to the Roadies battlefield.

Commenting on this historic 20th season, Anshul Ailawadi, Business Head, Youth, Music & English, said, “MTV Roadies has defined youth entertainment for 20 years, evolving into an unforgettable pop-culture phenomenon . The show is a cultural force that inspires action and ambition. This legacy is brought to life with impressive partnerships matching the spirit of Roadies – Hero Karizma, Avatar Sports Nutrition and POCO join us in this historic season, reaching out to the show’s ever-growing pan-India audience.

Speaking about the successful partnerships, Vivek Mohan Sharma, Head of Branded Content and Revenue, MTV Properties, said, “MTV Roadies, now in its historic 20th season, is empowering brands to authentically connect with India’s dynamic Gen Z and Millennials. It remains a powerful platform for. Spectator. Our partners this year – Hero Karizma, the epitome of the thrill of biking adventures; Avatar Sports promotes nutrition, energy and stamina; and POCO, blending cutting-edge technology with entertainment – ​​seamlessly integrating their products and values ​​into the show’s story. This synergy not only creates solid engagement with the target audience but also delivers immersive, high-impact brand experiences. Roadies remains the ultimate platform for brands to build affinity and inspire action.”

Commenting on the partnership, Ranjeevjeet Singh, Chief Business Officer (India Business Unit), Hero MotoCorp, said, “The journey of MTV Roadies began with Karizma, the motorcycle that powered the dreams of millions of adventurers across India. Not only became the first partner of this groundbreaking show, but also inspired its foundation and together, we have a shared legacy of empowering the youth and return as the title sponsor of MTV Roadies Season 20 Legend – Karizma And a symbol of freedom. Our aim is to inspire the new generation to embrace the thrill of horse riding and the invincible spirit of Roadies.”

Akshali Shah, Executive Director, Parag Milk Foods, comments, “With our commitment to help #ReconstructYourself through high-quality whey protein and sports nutrition supplements, Avtaar is thrilled to partner with MTV Roadies Double Cross , a show that symbolizes determination, grit. And the tireless spirit of today’s youth. In Avatar, we stand for strength and endurance, values ​​that resonate deeply with the challenges and journeys displayed on Roadies. “Through this collaboration, we aim to inspire the next generation to push boundaries, overcome challenges and lead a healthy, strong lifestyle as they #RebuildTheirLimits.”

Himanshu Tandon, Country Head, POCO India, said, “Our association with MTV Roadies Double Cross reflects our commitment to providing cutting-edge technology that puts people ahead. It’s about equipping those moving forward with the tools they need to stay connected, adaptable and ready to take on every challenge with confidence.

Watch the promo here:

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments