Recently, a unique phenomenon has emerged in Bollywood and social media, where public figures, production houses and entertainment platforms issue “apology statements” to their audiences. Unlike traditional apologies, these statements are not made in response to controversy or wrongdoing.
These apologies are making waves on social media, not only as humorous notes, but as acknowledgments of the cultural impact of their work, showing how the films, performances or content have captivated, influenced or even overwhelmed audiences.
What started as a quirky, humorous gesture has evolved into a trend where brands and personalities acknowledge the emotions, passions, and fans they inspire. From a chef apologizing for creating a coriander shortage to a film studio taking responsibility for making audiences faint or cry, these statements blur the line between marketing, humor and actual audience engagement, making the apology itself an event that fans eagerly anticipate.
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examples that set trends
Ranveer Brar:
Apologized for the “plate-licking behaviour” and lack of coriander in his dishes. It’s a mix of humor, relatability and cooking.
He wrote, “Official apology statement
To our valued followers,
We regret to inform you that some people have enjoyed our recipes so much that they have caused unexpected disruption.
All shared dishes have proven delicious, resulting in increased spontaneous cooking activities and, in several reported cases, plate licking behavior by enthusiastic participants.
Also, the coriander vendors are also sorry – our fans have bought so much that it is out of stock.
We sincerely apologize for any inconvenience and assure our community that we will strive to balance taste and responsibility in future posts.
Thank you for your understanding and continued support.
your own
Ranveer Brar”
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Dharma Productions
Apologies were made for making audiences swoon, cry, and overthinking about friendship and love, while humorously acknowledging their role in setting the standards of romance and style.
He wrote, “Official apology statement
We, at Dharma Productions, apologize to you.
We admit that we’ve made you cry, swoon, and text your ex at least once or twice (probably more).
And for that, we are truly, deeply and aesthetically sorry.
But… most of all, we’d like to take accountability for:
-Raising the standards of your romance single-handedly
-I am teaching you that the piano can be played even in the air.
without keys
-Making you question every best friendship you’ve ever had with a silent man
“Love is friendship?”
-Teaching men to cry beautifully in sherwani
-Making you believe that a great dress can fix everything
So yes, we’re sorry… but honestly, you wouldn’t have it any other way.
Sincerely, Team Dharma”
filmfare awards
apologized for causing “excessive excitement, indifference and spontaneous dance breaks” during his awards show, turning the typical fan frenzy into a playful statement.
He wrote, “Official apology statement
It has come to our attention that the 70th ceremony of the Filmfare Awards would have been filled with immense excitement, sudden nostalgia and goosebumps at times.
From Shah Rukh Khan and Kajol’s magical reunion to Akshay Kumar’s spirited performance and Abhishek’s electric moves, we have rounded up many of the iconic moments from one unforgettable night.
Just when it couldn’t get any bigger, we added the mesmerizing beauty of Kriti Sanon. Ananya Panday’s effortless charm, and Siddhant Chaturvedi’s brilliant tribute to decades of music and dance.
During this, Karan Johar and Manish Paul continued laughing and joking.
We understand this may cause endless memories, tearful smiles and spontaneous dance breaks in living rooms across the country.
We are truly sorry for giving you non-stop entertainment, nostalgia and pure Bollywood magic. And we promise we won’t stop any time soon.
Watch all the madness and watch the 70th Hyundai Filmfare Awards 2025 with Gujarat Tourism this Sunday, 9th November at 9PM on Zee TV!
Love,
Filmfare”
apology format
The format of these apologies typically includes:
- A formal beginning: Establishing the apology as a serious statement.
- Acknowledgment of audience impact: Describing, often humorously, how content has generated unexpected reactions.
- Playful Exaggeration: Highlighting positive disruptions caused by their work, such as extreme emotions, spontaneous fan actions, or viral moments.
- Signature closing: Reinforcing the identity and values of the celebrity or brand.
By mixing seriousness with subtle humor, this trend has become a way for public figures to celebrate their cultural footprint while engaging audiences in a new, memorable way.