Google has launched a new film and TV production wing: Report

An initiative called “100 zero” is a multi-year partnership with the range media partners [File]
Photo Credit: Reuters

Google has launched a new film and TV production initiative for scout projects, which she can fund or co-produce, Business Insider said, a step that can help to cash in on the rising production cost and the industry that is rebuilt from the potential American tariff.

According to the report on Monday, there is a multi-year partnership with “100 zeros” initiative, range media partners, a talent firm and a production company, a talent firm and a production company, known for its work on films including “A full unknown” and “Longlags”.

The report stated that the alphabet -owned Google AI and spatial computing tools are looking to promote the visibility and adoption of its new offerings, which mixed the physical and virtual world through the initiative, which supported the marketing of the Indie Horror film “Cuckoo” last year.

According to the entertainment-centered social platform letterboxade, 100 zero is among the producers for “cuckoo”.

Google did not immediately respond to the request of a Reuters for comments.

Reported steps come in Hollywood as Hollywood grapes with high cost after twin strikes by actors and writers in 2023, as well as the risk of American tariffs on foreign -made films.

Google already has a partnership with the range media – it was announced last month that companies would work together to commission films about AI in the next 18 months. The first two films of the venture – called “Sweetwater” and “Lucid” – are set to release later this year.

Using the Hollywood cultural clot can also help the tech giants in the AI ​​race as it runs to adopt services like Gemini, which competes with openi’s choice of chat.

Although the company is not looking at YouTube as a primary distribution platform for 100 zero work, Business Insider reported, “Instead, Netflix such as traditional studios and streamers to connect the target was to sell projects.

YouTube entered the original programming in 2016 with the launch of “YouTube original”. The project was discontinued in 2022 as it returned to focus its main focus on the user-related video and took its ticket-style short-form offer, shorts to the ramp.