In a world where corporate culture often feels like an unyielding hierarchy, Aashi Sawhney stands out as a creator who found humor and success in exposing its quirks and flaws. From relatable rants about office politics to satirizing workplace stereotypes, Ashi’s content resonates with anyone who has ever worked a 9 to 5 schedule.
But how did she manage to turn her corporate bullshit into a thriving career? Let’s dive into his journey.
Getting Started: From Social Media Manager to Content Creator
Aashi’s corporate career started as a social media manager in an automobile company. While working to grow the company’s online presence, they quickly realized that dry, product-driven content would not connect with audiences. “When I joined, Droom had 64,000 followers, and our videos barely had 3,000 views. I knew we needed to make the content more relevant,” she recalls. But how would an automobile company make a profit from making reels?
“I realized that before we could sell a product, we needed to build a relationship with our audience – create a family around the page,” Ashi explains. And while his content began as part of his job, it soon became clear that his comedic take on corporate culture was resonating with far more than the brand’s followers.
breaking stereotypes through humor
Aashi’s content often tackles serious workplace issues like favoritism, toxic management and gender bias, but with a humorous twist. As a woman in the corporate world, she has first-hand experience of these challenges. “Even if a woman achieves a goal, people assume it’s because her manager helped her or she got lucky,” she says.
Their videos highlight these stereotypes while turning the narrative upside down. In his own words, “Audiences connect with funny content. If we can’t engage with serious, nerdy content, why should they?”
Transforming your job into a personal brand
While creating content for Droom, Ashi began gaining personal followers who appreciated her perspective on office life. Soon, she realized that her true calling was not just about managing social media – it was about creating content that spoke to people on a personal level.
Ultimately, he quit his corporate job to focus entirely on content creation. “It wasn’t easy, but I knew I could create something unique by sharing the realities of corporate culture in a way that people could laugh at and relate to,” Aashi says.
Building a community around office struggles
One reason Aashi’s content is so popular is its relevancy. From dealing with overbearing coworkers to surviving toxic team dynamics, her videos reflect experiences that many workers endure but rarely voice.
Aashi often answers questions from her followers about office politics and toxic workplaces. One viewer asked, “What do I do about bias in my office? Promotions and allowances always go to those who do not work properly.” Ashi’s advice? Strike a balance between sticking to your word and maintaining your mental peace. “You have to make people recognize your efforts. Sometimes, you need to speak up and claim credit for your work, even if it feels uncomfortable,” she advises.
What’s next for Aashi Sahni?
Today, Aashi has made her mark as a digital creator who brings a fresh perspective to corporate culture. She continues to create content that entertains, educates, and connects with her ever-growing audience.
Her journey from a social media manager to a celebrated content creator proves that the frustrations of office life can be more than just complaints – they can be a powerful platform for storytelling and change.
As Ashi herself says, “If you can find the humor in something as serious as office politics, you can survive pretty much anything.”
