HYBE is in the headlines again as fans have accused the Korean music label of restricting access to the official music video of New Jeans’ latest single ‘How Sweet’ on their YouTube channel. It is clear that fans are angry as they are unable to watch the latest content of their beloved Kpop group. New Jeans gained international attention with their tracks such as Attention, Hype Boy, Super Shy. The group joined HYBE in 2019 and debuted with the label’s music subsidiary ADOR. The label is currently embroiled in a legal tussle with ADOR CEO Min Hee Jin.
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HYBE accused of banning New Jeans’ latest release
Global K-pop group New Jeans recently made a comeback with their new single ‘How Sweet’ and also released an official video for it on May 24, 2024. However, the video was not available to many fans of the South Korean girl group in several countries and Korea. Fans took to social media to raise the issue of not having access to the music video and accused the BTS label of putting age restrictions on the video. The K-pop agency also faced criticism for allegedly mistreating the members of New Jeans, formerly known as Bunnies (the official name for New Jeans fans).
HYBE responds to age-restriction allegations on music video
HYBE announced that it has no part in the age limit of New Jeans’ official MV latest release How Sweet on YouTube on May 27, 2024. According to AllKPop, the company said that it has no jurisdiction over the ban of the music video on YouTube. The ban of the music video was an independent decision on YouTube’s part and the label has requested the video streaming platform to look into the matter. The Korean music label company was accused of banning the music video of New Jeans’ latest single on YouTube in 14 countries including Korea.
According to K-media outlet Ilgan Sports, HYBE stated, “HYBE does not set age restrictions when uploading music videos. YouTube makes this decision on its own. We have requested YouTube to explain why the video has been restricted and resolve the issue.”
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Similar issues have been reported against HYBE with other artists before, and fans are constantly complaining as the problem persists.
