Filmmaker Sanjay Leela Bhansali with Netflix co-CEO Ted Sarandos | Photo Credit: Special Arrangement
Driven by the popularity of titles such as “Heeramandi: The Diamond Bazaar”, “The Great Indian Kapil Show” and “Amar Singh Chamkila”, India emerged as the third country in revenue percentage growth for streaming service Netflix in the second quarter.
The streamer released its second quarter earnings for 2024 on Thursday and Indian content has made significant progress this year with popular international shows like “Bridgerton 3”, “Baby Reindeer”, Korean drama “Queen of Tears” and films like “Hit Man” and “Under Paris”.
According to the streamer, India and the UK have been particularly strong this year.
In Q2, India was the second and third country in terms of paid net ads and revenue percentage growth, respectively, led by the success of titles such as Sanjay Leela Bhansali’s “Heeramandi: The Diamond Bazaar,” which garnered 15 million views and became the streamer’s biggest Indian drama series ever.
Imtiaz Ali-directed biopic “Amar Singh Chamkila” with 8.3 million views was another major title for Netflix, which also registered success with licensed films such as Kiran Rao’s “Missing Ladies” and Ajay Devgn-starrer horror drama “Shaitan”.
From the U.K., “Baby Reindeer,” which has earned 11 Emmy nominations, emerged as a big hit with 88.4 million views. “The Gentlemen,” “One Day” and “Fool Me Once” also spent multiple weeks on the streamer’s global TV top 10 list.
The upcoming line-up for India in 2024 includes non-fiction content such as “Modern Masters ft. SS Rajamouli”, “Nayanthara: Beyond the Fairy Tale” and “Yo Yo Honey Singh”.
In the fiction space, the most awaited titles are “Yeh Kaali Kaali Ankhein” season two, “Phir Aayi Haseen Dillruba”, “The Great Indian Kapil Show S2”, “Fabulous Lives vs Bollywood Wives” season three.
Anubhav Sinha’s gripping drama “IC814: The Kandahar Hijack”, “Do Patti” and “Vijay 69” are some of the other projects from India coming to the streamer this year.
