Diljit Dosanjh has taken India by storm, with tickets for his Dil-Luminati tour selling out across cities within minutes of going live. A few days ago, an influencer had criticised him for keeping the ticket prices so high. ₹ 25,000 “in this economy,” another influencer has come to the singer-actor’s rescue. (Also Read – Diljit Dosanjh ‘likes’ video trolling people angry over expensive concert tickets: ‘Aapko nahi milta na’)
How the influencer defended high ticket prices
An influencer known as In Other Words and with the Instagram handle doosre_shabdon_mein shared a reel on Saturday that began with a statement made earlier this week by Mumbai-based comedian and social media influencer Saumya Sawhney, in which she criticised the exorbitant prices of Diljit’s concerts for his core audience in India and the struggling economy. The caption of the new reel read, “Watching this reel I woke up and couldn’t control myself!” It was accompanied by hashtags of Diljit Dosanjh, Diljit and Indian artist.
“Yes, but I say without any apology that an Indian artist has every right to charge money He can buy concert tickets for Rs 20000, 25000, 30000 or even Rs 1 lakh. If he is able to sell the tickets for Rs 1 lakh then 25,000, so he has an audience. And a core audience that too. It’s not like the haters are buying these expensive tickets. The Indian audience you are claiming is unemployed and penniless is selling tickets to the concerts too 25,000. So I would say the artist is taking less money on the contrary. Because we happily pay the money 75,000 to lip-sync stars,” said the influencer in Hindi, referring to Canadian pop star Justin Bieber’s concert in Mumbai in 2022, where he reportedly lip-synced to his hit songs and ticket prices soared 75,000.
‘Economics 101’
The influencer titled his reel “Economics 101”, as he further explained, “Saada munda bhi toh global star hai (Our boy is also a global star). He has the right to charge these prices. Just because he is an Indian artiste, doesn’t he have the right? He has struggled for 25 years to reach this rate.” 25,000. You want to support new artists but aren’t even buying 50 tickets. But you will spend here because there is bragging rights involved. You will go to your office on Monday, show your reel, your picture and say, ‘Look, I went to Diljit’s concert.’ So going to his concert is a matter of status. You will not ask Gucci or Rolex to spend their stuff cheaply because the middle class cannot support it. Then why are you applying the dal-chawal logic here? Everyone knows he is at the peak right now, and in India people only run after a few celebrities. His peak will not last long. If he is trying to take advantage of it right now, let him do so, no? And one more important thing: India does not only speak Punjabi. So please regret your words.”
The Dil-Luminati Tour has become the highest-grossing concert tour of all time in India with 2.5 lakh tickets sold. It will kick off with Diljit’s performance in New Delhi on October 26, followed by performances in Hyderabad, Ahmedabad, Lucknow, Pune, Kolkata and other cities. It will conclude with a show in Guwahati on December 29. The producers are planning to add more cities to the tour depending on the demand.