IMAX India Vice President Pritam Daniel is being criticized on the internet for his response to a customer Ryan Gosling’s project Hail Mary. After a delayed release in India, those who were waiting to see the film were surprised to see that it received fewer IMAX screenings. When a customer criticized Pritam for delaying film updates, the VP called it a ‘tantrum’. (Also Read: After limited release due to Dhurandhar 2, number of IMAX shows of Project Hail Mary finally increased from 5 to 60 on fan demand)
What did IMAX India VP Pritam Daniel say?
Just after 7 pm on Thursday, Pritam announced on his X (formerly Twitter) account that IMAX booking of the project Hail Mary has opened in India. An
Pritam seemed to be annoyed by this and replied, “Hey Dev, we are not wasting time. We are doing our job and doing our best. If there is a delay then there are some reasons which took time to resolve and we can’t tell you what happened (as much as you think you have the right to know) so stop pretending to be an authority and questioning us. We appreciate you as a viewer and we are committed to giving that experience to our viewers.” Working around the clock to get what they need, but don’t think I am.” Here to address your tantrums!”
When another Will take.”
Customer criticizes IMAX VP for response
Karthik Srinivasan, another customer from Bengaluru, shared Pritam’s reaction on Instagram, writing that many people like him were waiting the whole day to book IMAX tickets for the project Hail Mary. He further wrote, “Yesterday evening I learned that fans have been clamoring all day to get an IMAX showing for the film in India.” “Amidst all this comes a sharp response from the vice president of IMAX Corporation, responding to fans’ mild disappointment.”
“Definitely IMAX’s customer-facing image is not good,” Karthik wrote, pointing out how Pritam described another customer’s reaction as a ‘tantrum’. He said, “You can be firm without being rude. You can protect inside information without doing the fans any favors. Right now it feels like entitlement from the supply side when the demand side is about spending money for tickets and exaggerating the experience.”
Many people on the Internet agreed with him, with one person commenting, “Another case – he could have said nothing and it would have been better.” Another wrote, “@imax @imaxindia Having been an ardent supporter of watching movies on imax for so long, this kind of insulting reaction is really unheard of.” “Oh my God, did he really reply like that? I guess his hands are tied with all the Jio Studios situation and the idiot blocking IMAX, but the most ardent fans were the most disappointed because of the radio silence,” one Instagram user pointed out.
Project Hail Mary was scheduled to be released on March 20 in the US and on March 26 in India, which led to its delay. Dhurandhar 2 will release on March 19. Fans who were waiting to see the film were disappointed to see that it had only a limited number of shows on Thursday. The number of shows was increased on Friday, which brought a lot of relief to them.