Jennifer Lopez and Ben Affleck are in the news once again, but this time not for their rekindled romance or public display of love, but for separation rumours and career challenges. For months, these Hollywood A-listers have not been out and about together, but have only been photographed together while fulfilling parenting commitments.
Separation rumours intensified when Ben reportedly moved out of his luxurious Beverly Hills mansion and into a rented property. Meanwhile, JLo cancelled her highly anticipated upcoming LA concert. Sources cited family issues, but PR experts believe there is more to the story
Jen and Ben split rumours: Is it a way to deflect attention from career conflict?
Jennifer Lopez’s multimillion-dollar LA residency has been abruptly cancelled, leaving fans disappointed. The singer herself shared the news, revealing how “sad and frustrated” she feels. The cancellation comes after a report from Page Six, which cited a source who claimed that the MGM Grand, the venue that was scheduled to host over 90 of JLo’s concerts in 2025 and had promised her $90 million for the deal, “panicked due to low ticket sales.”
Speaking to Mirror, Riaz said, “In March, J.Lo cancelled the last seven dates of the tour. Then in April, the tour was renamed from This Is Me…Now to This Is Me…Live: The Greatest Hits.”
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JLo is facing career struggles
Moreover, JLo’s comeback to the film industry with Netflix’s science-fiction series “Atlas” also faced challenges as it failed to attract viewers. Amid these setbacks, it is tempting to link everything to trouble in Ben and Jen’s paradise. However, PR expert Maya Riaz disagrees and believes that this is not the case.
Emphasizing on the fact that Ben and Jen’s breakup rumors may have been created to hide these challenges, the expert added, “It’s no surprise that the speculation about divorce rumors surrounding her and Ben may have been created to distract attention from the downfall of his career. It’s not uncommon for celebrities to face speculation and rumors, especially during challenging times in their careers.”
‘Jennifer and Ben rumors should be treated with suspicion’
“Divorce rumors or personal life complications can sometimes be used as a tactic to distract attention from a professional failure.” PR experts point out that these stories should be taken with a grain of salt until they are proven true. Another expert, Ryan McCormick, believes that JLo may be dealing with a personal problem that she wants to keep to herself. The issue could be related to her marriage, which is always in the spotlight.
However, it’s also possible that the problem is simply low ticket sales. Performing to empty seats could “harm their image”, so canceling the tour may have been a strategic decision to avoid a major PR nightmare.
