The picture was shared on Instagram. (Image courtesy: Karanjohar,
Karan Johar recently spoke on the ongoing crisis in Bollywood and why many films are failing to achieve success at the box office. Faye D’Souza“Firstly, the audience’s taste has become very fixed. They want a certain kind of cinema. And if you (as a producer) want to make a certain number of films, your film has to be screened in A, B and C centres. Multiplexes alone will not be enough,” Karan Johar said.
Talking about the rise in filmmaking costs, Karan Johar said, “Along with that, the cost of filmmaking has also gone up. Inflation has gone up. There are about 10 viable actors in Hindi cinema, and they are all asking for the sun, moon and earth. So, you pay them; then you pay for the film, and then there are marketing costs. And then your film doesn’t show the numbers. Film stars asking for Rs 35 crore are starting off with Rs 3.5 crore. How does that math work? How do you manage all of this? Still, you have to keep making films and creating content because you have to feed your organisation as well. So there’s a lot of drama, and the syntax of our cinema hasn’t found its feet.”
During the same conversation, Karan Johar also told that if a film of a particular genre does well at the box office, then other filmmakers start making projects in the same genre. He said, “In the case of Hindi cinema, every decade has had a certain kind of syntax. Right now we are like this, ‘If a film does well at the box office, then other filmmakers start making projects in that genre. young And Pathan worked, should we just do action?’ Then everybody is running towards that. Then suddenly a love story will start working. I think we are running around like headless chickens. Conviction has been completely shaken, and it is all about herd mentality. We didn’t realise that there is a certain audience now that wants Indian cinema with roots and wants pure joy, without the pressure of what critics say.”
“They also don’t want isolated cinema. When you talk about urban syntax and isolate plexes in tier 2 cities and smaller towns, you don’t do that kind of business. You can make that urban cinema but at a certain cost,” the filmmaker added.
Karan Johar’s recent production Strike, Which is running in theatres. Directed by Nikhil Bhatt, the film stars Lakshya, Raghav Juyal and Tanya Maniktala in lead roles.
