Five years ago, Nivedita Ganeshram launched Madras as a platform to convince Chennai domestic artists, chefs and producers. To celebrate Madras Day 2025, the digital strategist is hosting a two-day pop-up Vija later this week. “Viza was born from a deep personal place,” says Nivedita.
A product by a Pazlist. Photo Credit: Special Arrangement
“Increasing in Chennai, I was constantly surrounded by the prosperity of South Indian culture. That initial influence shaped a strong praise for the beauty, craft and rhythm of the region,” she always feels that Chennai always thinks that Chennai can come together to come together to come together to come together for a more spaced. The community discovers Madras through the operated lenses.
A devara was found by the studio Madras. Photo Credit: Special Arrangement
Bringing more than 45 homegron brands together in fashion, food, home, art and lifestyle, this program is a “street-style” Thiruvisha With a contemporary turn ”. Especially displayed brands include more in Prashanini, CITTA, and art category Kudas By notes bags, Ren Studios behave indifferent by the labeled by labeled by labeled to the studio Madras, Araha, Thogai, etc.
Studio Offa of Madras Czech’s notebook | Photo Credit: Special Arrangement
Riya Rajiv of the studio, a city homegron design studio, Madras check, sun-cutting bookmark, chestinad tile kitchens, and will bring more and more inspired notebooks for this program, their collection of notebooks. Social media strategists-artists said Riya, a social media strategist-artist, who launched the brand last year, “Each product has been designed with the idea of encouraging life at a slow pace such as reading, writing and color habits that take you away from our rapidly grown digital world.”
Jewelery by no na me | Photo Credit: Special Arrangement
If you want to gear for the upcoming festive season, then the Tirunelveli-based penis will also be in the pop-up in neutral jewelery brand No Na. Founder Smruti Mathiskaran, who takes inspiration from architecture and clean geometric forms, will bring a mixture of his bestseller, and bring pieces from his new 8-bit love collections that are inspired by retro video games and pixel art. “Some of our popular pieces include earrings, which can be styled in many ways, bold neckpieces prepared from metal and leather, and festive designs inspired by festive animals such as our totem ring-necklaces, which are modular and interpretation,” Smuti, called Smuti, which is now working from its next collection, The Countown, “where each design is inspired by 0 and 5.
Artwork by studio ūda | Photo Credit: Special Arrangement
A revenue operating professional, Perna Gupta, will bring his Madras-theme riddles to Wija. A Passion Project was launched earlier this year, in The Pazlist, Abhinna works with Indian artists to make Ara Puzzle. “We currently have eight designs that we will bring to this program, including clouds and our bestseling Chennai in Madras Mess Morning.”
A puzzle by puzzle | Photo Credit: Special Arrangement
Studio Madras is revealed to debut in Vija, Nivedita’s design initiative in which South Indian culture is re -defined through a contemporary lens. “We are deeply inspired by Tamil aesthetics, but keeping in mind a modern lifestyle. From Brass Devara to hand -filled playing cards, our goods are for collectors, which see the products as a cultural signature,” Nivedta is called, which is launching filter Kaipi Dark Dark Chocolate in the event. For the line-up of Wiza, he is especially excited about the custom short peg dolls of pick arts, the native snacks by the Madras platform and the vegetarian cheese of Milli Mitra. “My long -term vision is to develop Viza in one of its own platforms, a one who travels to different cities, carrying it to the culture and manufacturers of Madras,” she concludes.
At Mai Bungalow on 9 and 10 August, number 40, Aldams Road, Time. From 11 am to 8 pm.
Published – August 05, 2025 11:24 AM IST
