It is as usual trading on the second floor of the Mallemala Entertainment (ME) office in Hyderabad. A team of more than 40 assistant directors and directors immersed in their work, while Creative Head Mallemala Deepthi Deepthi reflects the trip to the Reddy Production House. Originally a film production company, Mallemala Entertainments, has been 18 years, which is included in the Telugu television scenario.
Company founder, Shyam Prasad Reddy started his career as a producer Talambralu To launch Malmemala banner in 1987, and in 1992, made such remarkable films Ammoreu And FigEven the company Anushka was busy production of Shetty-Starrer ArundhatiIt was already preparing to make its mark on the small screen.
Shyam Prasad Reddy and Mallemala Deepthi Reddy | Photo Credit: Special Arrangement
Nothing, but best
Shyam Prasad Reddy, the founder of Malmemala Entertainment, is known as a taskmaster. Malmala Deepthi Reddy says that at work, personal and business relationships are kept separate to allow for purposeful response. “Shyam is not easy to explain GaruWe hold her as our benchmark. If we can explain it, it becomes very easy to explain to the channel or audience. “Every story is first presented to Shyam Prasad for approval, before he takes it to the channel.” People are giving us their valuable time – it is our responsibility to entertain him. Whether it is my children or my team, all have to be distributed. There is nothing of the best work for me. “Looking forward, he hopes he hopes that the production house continues to build compelling concepts and stories. You have to enjoy the work you have done, this gives great results. This is what SS Rajamouli or Sukumar. Telugu cinema has left its mark, and now the world is watching us. No determination on milestones, just steady movement forward.
Referring to the first serial of the banner, there was a conscious decision for television from films, a conscious decision. Hearing meghalu in 2007. An engineering bachelor, Deepthi, was designed for the medium not only to pursue his creative ambitions, but also because of his faith in the unique power of television. “Unlike films, which are released every two or three years, television has an incredible effect and access. As a material manufacturer, you have the power to entertain the audience every day – it is a responsibility and a privilege.”
Suitable for small screen
A view from Yolk
Photo Credit: Special Arrangement
After being accustomed to large life structures and narratives in cinema, the team initially faced some challenges in adapting the small screen format. However, launch LooseIn 2008, a dance reality show, now in its 19th edition, marked a turn point. Loosewith YolkA comedy skit show launched in 2013 gained immense popularity, but also worked as a launchpad for many artists.
“Jabardasth Deepthi says, “To find and show his talent, he became a platform for the debutant comedian. “It is proud to play a role in creating opportunities and nurture talent.”
Television anchor and domestic name Suma Kankala, which is known for its permanent appearance in the Mallemala-made show Star -four And cashMade primatime debut with his show Jeanespecially, Star -four Limca Book of Records was recognized for being the longest launching women’s game show on Indian television.
Power in non-scripture
Dhee, To show a platform talent for budding dancers. Photo Credit: Special Arrangement
As Mallemala proceeded with various projects, a continuity defines its television journey: the ability to connect with people. He, Deepthi, has been his USP. She admits that the non-story has been her main power, and credits Eenadu television for her early and unbreakable support. “They were like a guiding force, supporting all our ideas.”
While the idea is the most exciting part of their brainstorming sessions, execution – often comes with complex and demand – its awards. “The journey from the concept to the completion is filled with both pleasure and pressure,” Deepthi reflects.
A question that continues to guide their creative process: what the viewers are watching, and what can we offer that is different? This mantra has maintained the team through 18 years and is still true amidst increasing competition from social media and OTT platforms.
“Television asks for a great deal of discipline,” says Deepthi. “Unlike the film or OTT, it does not offer a large budget or long -term luxury. You must be banned and distribute a fixed number of minutes every day.”
Change medium
With a touch of song and dance. Photo Credit: Special Arrangement
Speaking about changing television habits, especially among the young audience, Deepthi says, “The medium has changed, but not entertainment.” She explains, “The number of appointment-based spectators is gone, but the number of spectators on demand is to live here. Telugu viewers still love entertainment, and the material has not faded, only the medium has developed. The medium which once was only accessible on television, now, now, is seen anywhere.
Mallemala at the top of the entertainment, feels grateful to the Deepthi opportunities and the path of its career. “Many women are more talented than me, but I have been given this opportunity, so I do not want to waste it.” She thinks, she says, she continues to inspire.
Mallemaala values ​​are encouraged to contact the decision making decisions with ideas open dialogues and editors. The team also welcomes new voices, which actively invite budding writers, directors and editors to reach via email or social media with a new storyline. “I don’t believe that thoughts come with only experience. Everything you really want is passion for entertainment.”
Deepthi celebrates the spirit of cooperation above all. “Entertainment is an attempt of a group. Remove a part of the team as well, and the magic disappears,” she says, creating the entire collective for the success of Mallamala.
Published – April 29, 2025 04:14 pm IST
