New Delhi: Zee TV, the pioneer of satellite television in India, has been at the forefront of revolutionizing TV viewing since its launch in 1992. This leading Hindi GEC has captivated viewers with vibrant stories that reflect their realities, speak to their soul and capture their imagination through diverse storytelling. At an exciting juncture in the media and entertainment space, where more focus is being placed on understanding the consumer, Zee TV has undertaken an extremely honest self-assessment and humbly acknowledged the importance of evolving with its viewers. In keeping with this, the channel has introduced ‘Hamara Parivar’, a new family of passionate TV viewers, chosen by Zee TV to collect and communicate real-time audience feedback about its shows and characters, bringing viewers closer to the heart of content creation.
The buzz around ‘Hamara Parivar’ has been palpable for the past four weeks, with interesting promos and unbranded billboards featuring Sakshi and her family creating curiosity across India. Today, the essence of it all is captured in a new feature released by Zee TV http://bit.ly/3WzkOC3. Sakshi and her family, who are TV enthusiasts from Uttar Pradesh, will become the voice of Zee TV viewers, directly engaging with the audience and sharing their feedback with the channel’s creative teams. The ‘Hamara Parivar’ initiative marks a significant shift towards a deeper connect with viewers, incorporating their changing preferences into the channel’s content strategy. Sakshi and her family will break the fourth wall by interacting with viewers and ensuring that their voices are heard and acted upon. Hamara Parivar will appear multiple times throughout the day on the channel, in between shows.
Zee TV’s popular actors are especially excited about this innovative approach.
Dheeraj Dhoopar is playing the character of Subhan in ‘Rab Se Hai Dua’. He added, “The concept of ‘Hamara Parivar’ is a testament to Zee TV’s commitment to its viewers. It is a great way for us to get positive feedback from our artists and deliver performances that resonate with our viewers.”
Niharica Roy, who plays the role of Radha in Zee TV’s ‘Pyaar Ka Pehla Naam Radha Mohan’,Expressing her happiness she says, “As actors we depend on feedback. Knowing that we can now connect directly with our audience through Sakshi and her family is extremely motivating. It is a new way for us to understand what the audience likes in our acting and where we can improve.”
Ulka Gupta who plays the character of Jhanvi in ’Main Hoon Saath Tere’‘ He added, “This initiative by Zee TV is truly unprecedented. It’s no longer just about ratings; it’s about real-time feedback from our viewers. I’m looking forward to hearing their views and connecting with them on a more personal level.”
Nikki Sharma, best known for her role of Shakti in ‘Pyaar Ka Pehla Adhyay Shiv Shakti’. He added, “It is an exciting prospect to interact directly with our viewers through Sakshi and her family. It is a refreshing change and shows how much Zee TV values its viewers’ opinions.”
Viewers can connect with Sakshi and her family to share their views on Zee TV shows through various channels: Email (sakshi@hamara-parivar.com), WhatsApp (+91-7400054474), official website www.hamara-parivar.com and Instagram pages @sakshi.hamaraparivar and @hamaraparivar1.
