Mumbai: Social media influencer Ori has been summoned by Mumbai’s Anti-Nai, asking him to appear at the Ghatkopar unit of the Anti-Narcotics Cell at 10:00 am on Thursday. According to reports, he will be interrogated regarding the drug case.
This is the second time the social media influencer has been embroiled in a drug-related controversy. Earlier, Ori and seven others were booked by Jammu and Kashmir Police for consuming liquor at a hotel in Katra near Vaishno Devi temple.
The incident was in violation of local laws that promulgate the cell in connection with the Rs 252 crore drug case.
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The social media sensation, who belongs to the elite class of Mumbai, prohibits consumption of alcohol and non-vegetarian food in Katra. FIR lodged for violating rules and hurting religious sentiments, police took a strong stand against such acts.
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Ori, whose real name is Orhan Avtramani, has become a pop-culture phenomenon without claiming a traditional profession. He is friends with many of the new generation actors of Bollywood and is known for his social media posts.
Nestled somewhere between a socialite, influencer and Gen-Z performance artist, Ory has crafted a persona based entirely on presence, being everywhere, knowing everyone, and posting with uncompromising flamboyance.
He is the son of Suraj K Avatramani, a businessman involved in real estate, hospitality and beverage manufacturing. He
His trademark captions, anarchic humor, and intentionally cryptic answers to “What do you do?” have turned him into a symbol of modern celebrity culture where visibility itself is a business. Orry’s rise arose from a perfectly balanced mix of accessibility and absurdity. He shows up with the same energy at film promotions, star-studded birthdays, fashion events, and private functions, striking exaggerated poses, hugging celebrities as if they were lifelong friends, and creating viral content with effortless confidence.
Each appearance feels like a meme waiting to happen, which is why Gen-Z finds him irresistible. Behind the theatrics, Ori represents a new kind of fame, one that relies not on movies, music or business, but on personality, relatability and Internet-native charisma.
The social media influencer has appeared in many chat shows and given absurd statements.