Aamir, Shah Rukh and Junaid Khan at Lvavpa screening
This is not the case for the current crop of Star Kids. Suhana Khan, Ibrahim Ali Khan, Khushi Kapoor, Agastya Nanda, Junaid Khan – all of them saw an oat launch.
Asked about the trend, an experienced business analyst tells NDTV“It is not a big issue that Star Kids are being launched on OTT platforms and not in theaters.”
Well, The picture is Abhi Baqi Nahi, Bas Shruu.
Big picture
Among the General Z stars, Zoya Akhtar did a huge work on his shoulder to launch three star kids in a film.
Shah Rukh Khan and Gauri Khan’s daughter Suhana Khan, Sridevi and Boney Kapoor’s daughter Khushi Kapoor, Amitabh Bachchan and Jaya Bachchan’s grandson Agastya Nanda all made their screen debut in 2023 with the adaptation of the popular comic book, The Archies,
Seven years ago, the scene of the dramatic release was different. Khushi Kapoor’s elder sister Janhvi Kapoor made her debut with Dharma Productions’ Beating (2018), which was released in theaters.
Aamir Khan’s son Junaid Khan’s first dramatic release Loveyapa Was released last month. But he made his debut with the film Yash Raj Maharaj Last year. The film watched the Netflix release.
With trend, Saif Ali Khan’s son Ibrahim Ali Khan’s first film Nadaniyan Today was released on Netflix. Ibrahim, who worked as an assistant to Karan Johar Rocky and Rani’s love Kahani, OTT got its first acting break with psychological entertainment.
The only exception among these star kids is Ravena Tandon and Anil Tandani’s daughter Rasha Shadani, with whom the dramatic start Azad. The film was a disaster at the box office.
Why is Star Kids being launched on OTT?
The question is: Why are these star kids being launched on OTT platforms? The grandeur and magnitude of an OTT premiere is nothing short of a dramatic release. Neither is being spent across the country and on social media on publicity.
So, this decisive factor – box -office pressure – which these debutants do not face immediately, if they are not thrown at the fate of a dramatic release on Friday, it boils.
NDTV The incident takes a close look at the incident and tries to decode the factors running this trend.
Commerce, market and “a long time assurance”
Those days when tabloids and magazines decided the fate of a debut based on the performance of their films at the box office. “One-film Wonder”, “A flop debut”-Sine-Goer is not a stranger for such catchfrages.
Breaking the ideal, OTT platforms bring a type of balance where star kids and outsiders are judged on the same parameters – the number of viewers radar. You still have a question of making it for a film, but it is a completely different debate.
Speaking about the viability and urgency of an OTT launch, film critic Cyble Chatterjee tells NDTV, “The OTT eco-system is safe and has a long period. They are immediately being judged on how much money their films are at the box office.”
“Social media will comment about its work. But they are for a long period. It is a far more convenient way to start a career and it will remain the same in the future,” says Mr. Chatterjee.
Veteran trade analysts speak about the role of Komal Nahta market and commerce that enhances the trend.
“This is now an accepted formula. Oat gives big money. The amount is so big that the manufacturers bow to the temptation,” Mr. Nahta says NDTV,
“Cinema is cinema. We are all accustomed to dramatic release. But if a film is not commercially viable to release in theaters, the debut has to be satisfied with the decision,” Sri Nahata says.
Repeating the longevity, the gentle nahta tells NDTV, “Nobody liked Archies. But nobody’s career ended. Suhana Khan is doing another film. One of Khushi Kapoor’s films has already been released in theaters [Loveyapa]Another film released today [Nadaaniyan]Therefore, there is no fear of being dismissed with a film. ,
Has stardom star kids been compromised?
The big question with which we started this piece are the fate of stardom in the era of reels and omnipresent Instagram.
Film critic Saibal Chatterjee states NDTV, “For me, Manoj Bajpayee is a star. Jaideep Ahlawat is a star on Oat. But his stardom is not of Amitabh Bachchan or Rajesh Khanna. Therefore, the idea of ​​stardom is no longer fragmented. It does not go away, but stardom has a harsh change in recent years in the size and size of stardom.
“The last debutant I can think, who churned a blockbuster with his first release, Hrithik Roshan. That too, 25 years ago. We did not have a star of that height in the last 25 years. Talk about Rajkumar Rao or Aishman Khurrana – he had not a star with his first films.”
Traceing the development of stardom over the years, Cyble Chatterjee says, “Stardom is redefined by technology. When the multiplex came into the picture, we thought we thought there would be a place for all kinds of films. But finally big banners films swept away small people.
Many times, the stars are also talking to you directly on phones, etiquette, Instagram Lives or asking some sessions on X (formerly known as Twitter).
There is no place for Hindi films in theaters, South rules
Call it Pushpa 2 There is a paradigm in the southern potobiles, wave or a fresh interest, the way Hindi films are being made in various platforms, being sold in various platforms. While South is still churning films for one Pish-lust Dramatic experiences, specific commercial Hindi films are not being released in theaters without any reason.
Even big budget, big star-powered Hindi films bombed the box office in recent times. Last year’s Diwali release, Singham Again, The biggest example of this style is. A successful franchise, a star cast Ranveer Singh, Deepika Padukone, Ajay Devgan, Akshay Kumar, Tiger Shroff, do not work in favor of the film.
Citing the south dominance in theaters, cyber Chatterjee says, “For example, take, Pushpa 2It was for the large screen and it broke all the records. It has come on an OTT platform, but it is not made for OTT. Now, Ibrahim Ali Khan cannot fight against A Pushpa 2 Or Chorus In theaters with his first film. ,
So, OTT is a savings grace – for star kids, for manufacturers and for all in business.
Does OTT launch a boon or ban for star kids?
A safe launch is fun. But this does not ensure high that comes with fame and popularity overnight.
Komal Nahata says, “This is a boon for star kids. But it also has a flip side. There is no pressure at the box office. Therefore, the enthusiasm also decreases. The box office increases some extent to some extent.”
Back to 2023, premiere The Archies There was a mega event, where Bachchan provoked his best smile for the camera, hiding rumors in the family.
From Nikhil Nanda, who is rarely seen in Bachchan meetings, Aishwarya Rai Bachchan – all showed for Agastya Nanda.
Bachchan in Archies Premereer
Ahead of LoveyapaDramatic release, Aamir Khan hosted several screenings to promote his son’s confidence. Shah Rukh Khan and Salman Khan were also in the guest list.
Asked if the stars can push for a dramatic release for their children’s films, Komal Nahta tells NDTV, “They will do everything to enhance and promote their child. They will go all the way to do things that are under their control or command. But it does not affect the decision whether a film will be released in theater or OTT.”
Enthusiasm around stars, stardom and immediate fame will never go away. There is no dearth of star kids in the industry today.
However, when it comes to the fate of Friday’s release, star kid or not, it is after all the audience who decide who to see and who to suppress ‘skip’.
