Netflix gives another strong performance in the second quarter following an familiar script

Netflix announced another quarter of stable development on Thursday as more than 300 million customers of video streaming service have become increasingly attractive to advertisers.

It is a familiar script that Netflix has given financial results to widen its edge in video streaming for the last three years, which has generally crossed the analyst estimates that stear investors.

While the advantage of Netflix assumed the expectations of Wall Street by a widespread margin in the April-June quarter, its revenue came around the bar set by analysts. Los Gatos, California, the company earned an increase of 46% from $ 3.1 billion, or $ 7.19 per share. The revenue rose 16% to $ 11.08 billion. The management also increased its revenue forecast for the whole year, citing a belief that its programming lineup will be reel in more customers in the second half than before.

Netflix co-CEO Ted Sarandos told analysts during a Thursday video conference, “We are really incredibly excited about half of the back of this year and believe that it keeps rolling in ’26.”

Although he believes that Netflix is “posted to be fully prosperous,” Investing.com analyst Thomas Monteiro said that investors were disappointed that the company did not promote its full year’s guidance for revenue and its profit margin against the backdrop of its rapid pace.

Netflix shares slipped 1% in extended trading, indicating that investors were expecting even more strong performance. But this is a minor stumbling, this year Netflix’s share price has increased by 43%. The strong run of the stock began during the second half of 2022 when the company introduced a low -value version of its service with commercial obstruction as an antidot for a sudden recession in customers.

Video streaming service is also moving well in Hollywood, as explained by 120 Amy enrollment shifted in its programs earlier this week – Warner Brothers Discovery’s HBO Max is the second for Max. In the last quarter, Netflix included “Siren,” “Ginni and Georgia” and “The Four Seasons” in its most visible programming.

The popularity of Netflix’s scripted programming is combined with weekly world wrestling entertainment glasses, high-profile boxing matches and periodic National Football League Games, enabling its service to maintain customers, while its prices rise, including the cheapest tear.

Netflix stopped providing quarter updates to its total customers earlier this year, but there is no doubt in the company’s revenue growth that the number has increased from 302 million reported at the end of 2024.

It is gradually changing into an advertising magnet.

Although Netflix is still not selling adequate advertisements to the need for disclosure of its advertising revenue, the management continues to highlight the increase in its results. Netflix said that its advertisement for this year is doubled from last year.

Unlike most of the major technical companies, Netflix has benefited from paying a service, which has so far avoided being whipped by President Donald Trump’s ups and down trade war.

But Trump has threatened to present tariffs on entertainment outside the US, a step that can make Netflix especially difficult due to its global access.

At a clear olive branch for the President, Netflix in his quarterly shareholder letter took unusual steps citing his commitment to the US. The company revealed that it had invested an estimated $ 125 billion in the US from 2020-2024 and cited sound stages and production facilities in New Mexico and New Jersey, which was an example of the ongoing expansion in its home country.