Newsies continue to defy obstacles. Despite being caught in the crossfire between Hybe and Adore, the K-pop sensation has found a new surge of popularity with the launch of Apple’s iPhone 16. The globally recognised girl group recently starred in an Apple ad for the iPhone 16 Pro, encouraging users to “capture their vibe”.
Meanwhile, as Apple Korea prepares for the pre-sale, netizens have noticed a subtle detail on the brand’s homepage. Many believe this detail is a show of support for New Zealanders during their challenging times.
Netizens are loving NewJeans for Apple 16
K-pop group Newseens, composed of Minzy, Hanni, Daniel, Herin, and Haein, have wowed fans again with their new commercial. This time, they are front and center in an ad for SK Telecom, showing off their unmatched style and charisma. Known for their fashion-forward image and tech-savvy appeal, Newseens have been modeling for Apple for quite some time now. The iPhone 16 Pro ad is the latest installment in their series of ads for the tech giant, following previous promotions for the iPhone 14 and iPhone 15 Pro.
The ad is shot in a studio, where the Newseens crew gathers for a photo shoot. But then, we see that they don’t have a fancy camera. The girls are saying it loud and clear: with the iPhone 16 Pro, they have everything they need to capture their vibe.
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One user commented on the video, “Newgens is the face of Korea because how you have been promoting Apple and iPhone 14/15/16 for three years in a row.” “This shows his popularity which is definitely not surrounded by controversy,” another commented. “I love how Jungkook took a stand for them, he took a stand for what’s right,” a third commented.
Apple Korea hints at supporting Newgins
Newseen’s recent activities have been surrounded by controversy, especially as they push for the return of former ADOR CEO Min Hee Jin. The ongoing dispute between the label and its subsidiary has sparked public debate, and amid this chaos, fans have noticed a strange detail in a recent Apple promotion.
During a demonstration of the new AirPods on the homepage, the Bluetooth connection showed this: “Hee Soo’s AirPods.The name is synonymous with Newsenes’ fan group, Bunnies, as it references the character Ban Hee Soo from the group’s music video of Ditto. The character is widely recognized as a representation of the Bunnies. Additionally, the AirPods Max were labeled ‘Natural’s AirPods Max’ in Korean, which many fans interpreted as a reference to Newsenes’ song ‘Supernatural’.
BTS Jungkook supports Newseens
Despite the ongoing dispute between the HYBE labels and BTS mentors Bang Si Hyuk and Min Hee Jin, Jungkook recently made a public statement in support of the artists. On September 14, the Golden crooner shared two consecutive posts on his Instagram account of his dog Bam, appearing to support the members of Newseen.
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Although Jungkook didn’t explicitly mention the group, his captions, “The artists are not to blame” and “Don’t use them,” were widely interpreted as references to the ongoing controversy. BTS’s label, BIGHIT MUSIC, has since confirmed Jungkook’s stance, stating that his posts were in fact intended to show support for his younger juniors.