Pushpa 2 Leaked Online: Pushpa: The Rule has been leaked online on several illegal websites, which are known to be involved in leaking movies before their launch. While fans are rushing to theaters to watch Allu Arjun and Rashmika Mandanna in action, there are some who have chosen the illegal way to watch the film in their homes without paying a single penny. The film has been leaked on Tamilrockers, Filmyzilla, Movierulz, Ibomma, Tamilyogi and other piracy websites. The entertainment industry suffers huge losses due to such incidents.
People know that it is not right and against the law, but still choose to do it because of the comfort and cost-effectiveness it provides. Ultimately the filmmakers and people working in the industry have to suffer losses.
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How much money did the entertainment industry lose due to piracy last year?
A report has revealed that the Indian entertainment sector faced a huge financial blow of Rs 22,400 crore in 2023 due to piracy. The study called for stricter regulations and collaborative measures to more effectively deal with the growing threat of piracy. According to The Robb Report by EY and Internet and Mobile Association of India (IAMAI), 51 per cent of media consumers in India trust pirated content, with streaming platforms having the largest share at 63 per cent.
“The size of India’s piracy economy in 2023 was estimated at Rs 22,400 crore, ranking fourth in terms of segment-wise revenue generated by India’s media and entertainment industry. Of this, Rs 13,700 crore came from pirated content from movie theatres,” the report said. While Rs. 8,700 crore was generated from content on OTT platforms, a potential GST loss of up to Rs. 4,300 crore was estimated.
Rohit Jain, Chairman, Digital Entertainment Committee, IAMAI, said, “The rapid growth of digital entertainment in India is undeniable, with filmed entertainment expected to reach Rs 14,600 crore by 2026. However, this potential is seriously threatened by rampant piracy. It is imperative that all stakeholders – government bodies, industry players and consumers – come together to tackle this issue.”
government takes action
A press release issued by the Ministry of Information and Broadcasting in November last year had said, “The film industry loses up to Rs 20,000 crore every year due to piracy, the Ministry of Information and Broadcasting took stringent steps to stop film piracy Are.” After the Cinematograph (Amendment) Act, 1952 was passed by the Parliament during this year’s monsoon session in the country, the Ministry of Information and Broadcasting has set up an institutional mechanism of nodal officers to receive and direct complaints against piracy. Intermediaries will have to remove pirated content on digital platforms.”
It added, “As of now there is no institutional mechanism to directly take action on pirated film content except legal action under the Copyright Act and IPC. With the proliferation of the Internet and almost everyone being interested in watching film content for free, “There has been a rise in this.” In piracy. The above action will enable immediate action by the Ministry of Information and Broadcasting in the case of piracy and will provide relief to the industry.
The amendment imposes stringent penalties, including a minimum imprisonment of three months and a fine of Rs 3 lakh, punishable with imprisonment of up to three years and a fine of up to 5 per cent of the audited gross production cost.
