New Delhi: In a recent interview with Impact magazine, renowned filmmaker Rajkumar Hirani, known for films like 3 Idiots, Donkey, Sanju, PK, shed light on the different experiences between working on feature films and ad projects. Known for his impactful and engaging films, Hirani elaborated on the contrasting demands of each format.
Reflecting on the long-term commitment and intense effort required for feature filmmaking, Hirani said, “Feature films are physically exhausting, as it takes you one to two years to make them.”
In contrast, Hirani expressed a more relaxed feeling about his work in advertising. “I love making ad films now because it doesn’t feel like work. It’s like a one or two day shoot, which makes it a lot of fun. I started my career in advertising, so it’s always great to come back to it.”
Hirani’s comments underline the unique challenges and rewards associated with each format.
His passion for storytelling remains evident whether he is engaged in the extended process of feature filmmaking or the rapid, impactful nature of advertising projects.
