Mumbai: Bollywood star Ranveer Singh, known for his energy and glow, has recently entered the health and wellness industry with his protein food and supplements brand. The flagship product, said to be India’s first protein wafer bar, launched in November and immediately attracted attention. However, it is now under criticism after a fitness influencer questioned the product’s ingredients and health claims.
Fitness and nutrition coach Shitija, known as Fit Chef on social media, uploaded a video criticizing protein bars. Without explicitly naming Ranveer or his brand, she blurred the image of the product while warning her followers about blindly trusting celebrity-endorsed items.
Ranveer’s Brand Protein Bars Are Unhealthy
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Shitija said in her video, “It is being promoted by a big Bollywood celebrity who looks so good that you just want to buy everything he sells. But you should always check the ingredients.
The influencer alleged that protein bars contain potentially harmful additives and stressed the importance of reading nutrition labels.
The video sparked widespread discussion, and netizens were divided on the issue.
Critics took a dig at the actor and his brand “Newsflash: He doesn’t eat these himself. This is all a money grab,” one Reddit user commented, “Ranveer himself is unhealthy for society,” quipped another. A skeptic commented, “In case you didn’t know, Ranveer himself as a brand is very unhealthy.”
Supporters defended him and questioned the double standards, “When celebrities like Ranveer are selling pan masala, you want to focus on protein bars with maida? Weird, but whatever floats your boat,” one protester said. “At least it’s better than the Cola commercials. Stop blaming celebrities for everything,” argued another.
This controversy raises a larger concern about the transparency of celebrity-endorsed health and wellness products. While celebrity endorsements can increase the visibility of a brand, they also come with the responsibility of ensuring the quality and safety of the product.
Experts stress the need for consumers to prioritize making informed decisions by thoroughly checking ingredient lists and nutrition facts. Fitness influencers are increasingly stepping up to encourage healthier choices and combat misleading marketing strategies.
Ranveer Singh has not yet spoken on the controversy related to his protein bar. Known for his outspokenness, the actor can respond to clarify his brand’s commitment to quality and customer trust.
The incident highlights the demand for increased accountability from celebrity-endorsed products. While Ranveer’s entry into the health and wellness space reflects his entrepreneurial spirit, it also serves as a reminder that transparency and trust are key to long-term success.
