Mumbai: Bollywood superstar Shah Rukh Khan has paid an emotional tribute to advertising maestro Piyush Pandey, who passed away on October 24.
Shah Rukh Khan wrote on his ex’s Twitter account, “Working with Piyush Pandey and being around him always feels comfortable and fun.” It was an honor to be a part of the pure magic he created. He took his talent very lightly and revolutionized the advertising industry in India. Rest In Peace, my friend. You will be greatly missed.”
Working and being with Piyush Pandey always felt comfortable and fun. It was an honor to be a part of the pure magic he created. He took his talent very lightly and revolutionized the advertising industry in India. Rest In Peace, my friend. You will be greatly missed. pic.twitter.com/rxJJOrk5Xp– Shahrukh Khan (@iamsrk) 24 October 2025
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Earlier in the day, Bollywood actor Gajraj Rao also expressed condolences to the legend. He remembered Piyush Pandey as the “Sam Manekshaw of Indian advertising” on his social media account. Rao shared a monochrome image of the late veteran advertising guru, praising his unmatched understanding of Indian society, his ability to connect with both newcomers and veterans in the industry, and his irreplaceable talent and courage.
He further wrote, “Piyush Pandey sir, in my view, was the commander of the Indian advertising world, who stood in the front row with his pen on every small and big creative front. He broke every barrier. His hold on the Indian society was amazing, especially since he was an advertising guru who understood rural India better.”
He further added, “Whether a budding writer or a seasoned client, Pandey Saab built relationships with a touch of irreverence. He was the General Sam Manekshaw of Indian advertising, a man of unmatched talent and courage; no one can replace him. Hats off!!! #PiyushPandey #RIP.” Many notable personalities from the Indian film industry paid tribute to late Piyush Pandey.
Let us tell you, Piyush Pandey, who was a Padma Shri awardee and advertising veteran, died on Friday at the age of 70. The advertising veteran had worked as worldwide executive chairman and chief creative officer at Ogilvy and was fighting an infection that had recently worsened, the agency confirmed.
The agency said in a statement, “For our entire Ogilvy family, it is with an immeasurable sense of loss that I write to you about the passing of our beloved Piyush Pandey. Piyush had been battling an infection that took a serious turn.
He passed away peacefully this morning. “I can’t imagine how each of us will cope with this terrible loss in our own way.”