three days ago, Su to su There was a untoward film. Today, it has shaken the Kannada film industry, repeated the importance of quality content and inspired filmmakers to re -assure their promotional strategies. Su to suReleased during the Holocaust of SayaraHindi love story that has revived the romance style in Bollywood. Recreational F1Which crossed ₹ 100 crore in India, there was still a warm property in Bengaluru. And Telugu star Pawan Kalyan’s much awaited Hari Hara Veera Mallu It was expected to score big.
However, three days after its dramatic release, Su to su To break the box office records, every obstacle in its way has been conquered. It is a surprising hit of 2025. “three days ago, Su to su There was an unknown project. Today, you have made it one of the most exciting films of the year, “Raj B. Shetty, who co-produced the film, wrote on social media.
Numbers associated with Su to su Are Manmouji. The film made history when one lakh twenty -seven thousand tickets were sold on Saturday (July 26, 2025) on the ticketing app bookmisho. No Kannada film has enjoyed the sale of tickets in a single day on the online platform. On Sunday, Su to su Enjoyed over 550 houseful shows across India, a terrible number of prolonged Lalk in the Kannada film industry in 2025.
Raj plays a major character, in addition to the co-produce of the film Su to suBut his role was kept secret. Directors of acclaimed films like Ondu Motteya Kathe And Garuda Gamna Taurus Varna The film could have been the face of the film, but did not choose the headlines of the film filled with fresh faces in Kannada. A video message from Raj proved to be a game-changing.
Still from ‘Su to Su’. , Photo Credit: Special Arrangement
“We know that you are exhausted with pre-revised interviews and reactions from the celebrity show. We are not doing them for our film. We want all of you to be our honest promoter. Watch our film and spread the word,” the actor-director urged the actor-director, as he announced the ped-pandyeri shows in the Shivamogga, Mysuru, Mangaluru, and Bengaluru.
Bharat Sudhama, co-founder of the film marketing company The Big Little, felt that Raj had done an coup with his statement. He said, “To say that you will not promote a film, this is a promotion. It means that you are telling the audience that you are completely confident about your content. People walk in theaters that he wants to like the film because of bold step from the manufacturers,” he analyzes. “It is like Upendra that his film is only for intelligent people (Bhudiwanatharig MatraEveryone would like to go as intelligent to watch their films. ,
After avoiding customary youtube appearance, Su to su To talk, he did a bank on his content. The cheerful trailer and Pepping Dance Number, called ‘Dunk Anthem’, gave some benefit to the film. Posting its release, the word outstanding the mouth has increased the ticket sales. “We are receiving requests for more shows,” Raj told reporters. On Sunday, the 72-morning show (EMS, before 9:00 am) added to the Bengaluru theaters, an unprecedented development.
India says that the industry should be cautious and this less important promotion strategy should not be seen as a formula. “At least publicity cannot work for any other film because it cannot grow with an extraordinary word-mouth in the initial stage. You cannot criticize a team that protests for lively campaigner methods, as a film tasted success without publicity activities.
Still from ‘Su to Su’. , Photo Credit: Lighter Buddha Movies/YouTube
Exactly like Kirik Party (2014), Kantara (2022), and 777 Charlie , Su to suDirected by popular Tulu Theater artist and film actor JP Theuminad, is a Rip-Horr Comedy set in a village in South Kannada. Marked by excellent performances, the film makes a great community to see, as it weaves an important message with an inherent presentation, maintaining the taste of the background.
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“The film reminds me of Call Hiriya Pratamika Shale Kasargodu , Su to suAfter a spectacular start, ready to go to places. Duller Salman’s Waerrer Films will distribute the Malayalam dubbed edition of the film in Kerala from August 01, 2025. Anil Thadani’s AA films have gained the distribution rights of North India for the film. Phars film company LLC is talking to release the film abroad.
Published – July 28, 2025 12:07 AM IST
