Mumbai: Taapsee Pannu revealed about an interesting perspective she received from Shah Rukh Khan regarding paid reviews in the film industry. In a video making waves on Reddit, the actress revealed how Shah Rukh taught her to embrace the concept of paid reviews as a strategic marketing tool rather than a point of contention.
During the candid chat, Taapsee shared, “There is another way of looking at it, which I have learned from Shahrukh sir. He says, what if you look at them as marketing tools? He told that 10-20 years ago hoardings were used to promote your film. You used to buy them and put your picture everywhere. So why not think about paid reviews the same way?”
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According to Taapsee, Shahrukh advised her to look at the people behind paid reviews not as individuals but as space for advertisements. “He told me to stop seeing them as people. Instead, think of them as ‘billboards’ that stars can use to market their films. It’s not personal; It’s just business,” she said.
Taapsee admitted that Shahrukh’s perspective changed her understanding on the issue. “I found his perspective very interesting. It changed my perspective. I felt bad because I considered these reviewers to be human beings. But if I start looking at them as advertising spaces, it changes everything. Then it doesn’t hurt as much,” she explained.
Adding her typical humour, Taapsee quipped, “If I see it as just another hoarding place, I might even be willing to pay for it, including GST!”
This refreshing take on an oft-debated topic highlights Shah Rukh Khan’s business acumen and his ability to find solutions to tackle the challenges of the entertainment industry.
The viral video has sparked discussion online, with fans praising Shah Rukh’s intelligence and Taapsee’s frankness. Many agreed that this advice reflected Shah Rukh’s years of experience in the industry and his understanding of how to adapt to changing times. Taapsee and Shahrukh Khan worked together in the hit film Dunky directed by Rajkumar Hirani.
