The Apprentice box office update: Fails to impress amid controversies, grosses only $1.6 million, Trump calls it classless

Also read: The Apprentice director Ali Abbasi responds to Trump’s anger, ‘Weekly ratings are even bigger than this…’

The Apprentice’s poor performance at the box office

Pre-release tracking of the film projected the film to open in the $3 million range. The film grossed an average of only $908 per theater, which was the worst of all films released that weekend and the lowest for any film in the top 10. The film was made on a budget of $16 million and took over six years to complete. Production, as reported by The Hollywood Reporter.

The film faced challenges before its release as Briarcliff acquired the US rights to the film at the 11th hour and had only five weeks to sell it. This resulted in a Kickstarter campaign to raise funds for the film’s marketing costs. As Forbes reports, the film was also hit with a cease-and-desist order from Trump, warning the production team not to pursue a distribution deal.

Although the film was not liked by the audience, it was included in the good books of critics. The Apprentice earned a score of 78% on Rotten Tomatoes and an audience rating of 86%. The man behind Best Picture winner Spotlight, Tom Ortenberg, who also heads Briarcliff, believed the film would continue to be a hit. The opening weekend will not decide the fate of the film yet

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trainee controversy

Following the film’s week-long debut at the box office, Trump said in a Truth Social post that it was “a fake and level movie written about me.” He also accused the film’s producers of releasing the film just before the elections in November as a ploy to damage his prospects. He called it a “pile of garbage” and “scum” as well as a “cheap, scandalous and politically charged abomination”.

The film’s director Ali Abbasi hit back at Trump during an interview, where he said it was interesting that his film was being called a failure, while “the film’s weekly ratings are bigger than all the people who went to Trump’s rallies combined.” Is.” week”. She also revealed that her first reaction to the former President’s brutal assessment of her film was “I wish I could retain him for my marketing team, but I know he’s busy,” reports the Daily Express US. According to.