India’s fashion landscape in 2024 was a mix of tradition, innovation and global influence. Vibrant trends, iconic moments and creative designers this year redefined the way Indians look at fashion. From stunning bridal ensembles to bold street style, here’s a look at the extraordinary styles that took center stage in India this year.
1. Revival of traditional textiles
2024 was the year to celebrate India’s rich textile heritage. Hand-woven fabrics like Chanderi, Banarasi and Kanjeevaram were reimagined for contemporary tastes with intricate details and modern silhouettes.
Key moments: Designers like Sabyasachi and Anita Dongre incorporated heritage weaves into their couture collections, making them a favorite at weddings and festive events. Celebrities like Alia Bhatt and Deepika Padukone were seen wearing handloom sarees at major events, further boosting the trend.
2. Fashion influence of Bollywood
Bollywood continued to be a trendsetter with stars like Kiara Advani, Ranveer Singh and Priyanka Chopra Jonas showcasing eclectic style. From airport looks to red carpet appearances, Bollywood’s influence shaped what was in vogue.
key moment: Alia Bhatt’s pearl studded bridal lehenga goes viral, setting the trend for minimalist yet gorgeous wedding attire. Ranveer Singh’s bold color choices and experimental silhouettes dominated social media conversations.
3. Sustainable and eco-friendly fashion
Demand for sustainability reaches all-time high in 2024, with Indian designers adopting eco-friendly fabrics, recycled materials and ethical practices.
Key moments: Masaba Gupta’s collection featuring recycled fabrics and sustainable colors received widespread praise. Festive collections featuring biodegradable sequins and natural fibers became a favorite among eco-conscious shoppers.
4. Fusion wear is leading
Fusion wear bridged the gap between tradition and modernity, providing versatile options for young Indians. Indo-Western outfits, such as crop tops with dhoti pants and jacket-style kurtas, became wardrobe staples.
Key moments: Designer Arpita Mehta’s mirror-work fusion lehengas were a hit among millennials. This trend was also seen at destination weddings, where guests opted for attractive, fuss-free attire.
5. Bridal Fashion Revolution
Indian bridal wear has seen a shift towards minimalism, with brides choosing pastel shades, lightweight fabrics and versatile lehengas that can be reused after the wedding.
Key Moment: Radhika Merchant’s unconventional bridal dress featuring ivory tones and a sleek silhouette inspired a wave of minimalist bridal fashion. Matching outfits for couples also became an important trend at large Indian weddings.
6. The return of bold colors
While pastels dominated the early part of the decade, 2024 saw the return of bold, vibrant colors. Colors like electric blue, hot pink and emerald green became the most sought-after shades of the year.
Key moments: Manish Malhotra’s neon-inspired attire and Kareena Kapoor Khan’s showstopping emerald green gown at Lakme Fashion Week epitomize this trend.
7. Accessories that stand out
In 2024, accessories were as important as outfits. Chunky oxidised jewellery, pearl chokers and oversized sunglasses became defining elements of Indian fashion.
Key moments: The revival of Nath (nose ring) as a statement piece took hold after it was worn by many celebrities during wedding ceremonies. The custom clutch and embroidered bundle also added a unique touch to the festive ensemble.
2024 was a year of contrasts – celebrating India’s heritage while embracing contemporary designs. From the streets of Mumbai to the fashion ramps of Delhi, Indian fashion resonates with creativity, inclusivity and sustainability. As the year comes to an end, these trends have not only defined how India dresses but have also made a global impact, setting the stage for even more innovation in 2025.
