There are other aspects to the dynamic aura of Yashovardhan Birla, the renowned Indian businessman and chairman of the Yash Birla Group. With over ten companies under his banner, Yash is also known for his courageous personality that transcends the boardroom, avant-garde fashion sense and spiritual inclinations. He often shares a glimpse of his lavish lifestyle along with intense meditation on social media. Yash tells Zee Media Digital about his fitness mantra, daily regimen and more at the age of 58:
Q. From building a huge business empire to fashion and fitness, tell us about your passions.
Passion always drives everything I do. Business gives me purpose, fitness instills discipline, and fashion lets me express my creativity. Together, they create balance of mind, body and spirit. For me, passion is not limited to one area; It’s about directing energy towards what feels real. Whether I’m in the gym, designing clothes, or running a company, I approach each task with care, dedication, and a purpose that helps me grow every day.
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Q. What is your daily fitness routine?
My fitness routine is a ritual. I weight train 6 times a week and work out one body part every day. I do some yoga, pranayam and meditation almost every day and for me mental, emotional and physical fitness all integrate and result in spiritual progress.
Q. When did you realize your passion for fashion and did your family support you or did you face any initial reluctance?
I have been attracted towards fashion since childhood. I’ve always seen it as a powerful medium for art and myself. For me, fashion is not about trends; It’s about authenticity, confidence and being true to yourself.
Q. There is a family legacy associated with your name. What new innovations are you planning to take this forward?
Carrying forward a legacy means respecting its values ​​while adapting to the times. Through initiatives like Birla Wellbeing, which also has holistic and wellness stays and resorts and pump gyms, where we aim to combine traditional Indian knowledge with modern wellness practices. My vision is to create a holistic ecosystem that promotes physical fitness, mental peace and spiritual growth. Innovation to me means reimagining our heritage for today’s world without losing its essence. It aims to make well-being a lifestyle, not a luxury, and inspire positive change.
Q. You are an active social media personality and often posts about religious travels. Are you also deeply spiritual?
Yes, spirituality is the center of my life. It is not limited to temples or rituals; It is a lifestyle, a state of awareness. My travels to holy places reflect my inner journey and not just pilgrimages. I find immense peace in silence, meditation and connecting with divine energy. To me, spirituality does not separate you from the world; It gets you into it. It teaches humility, gratitude and that material success matters only when balanced with inner peace.
Q. What does your daily diet look like?
I am a strict vegetarian and do not eat eggs. I believe in sattvik fresh food and eating mindfully. I stay away from fried or processed foods. I include two fruits and vegetables and vegetable juices in my diet. Apart from various recipes based on high protein content which can be obtained from curd/cheese, nuts and seeds, tofu, pulses and other combos like rice and dal.
Q. Since you are dedicated to fashion, which Indian celebrity’s style do you admire, and who do you think needs a stylist?
India has a vibrant array of personalities who express their style in unique ways, from the understated beauty of some actors to the bold experiments of others. I admire people who dress authentically rather than chasing trends. True style reflects the inner self; It comes from confidence, not clothes. Fashion is subjective; What suits one person may not suit another. Instead of judging who needs a stylist, I believe everyone should develop a personal aesthetic that reflects their individuality and inner grace.