Mumbai: Social media sensation Urfi Javed, who is known for her unconventional fashion statements, has a new show about her, and it is all set to hit OTT on August 23. Titled ‘Follow Kar Lo Yaar’, the series is an unscripted piece of audio-visual storytelling spread across nine episodes.
It unravels the mystery surrounding Urfi Javed, a personality who is hated by some, loved by many, and despite all this, no one can ignore him.
The series is about Urfi’s life outside social media, her journey, overcoming countless obstacles, her rise to fame, her quest for fame and fortune, and her chaotic family life.
Nikhil Madhok, Head of Originals, Prime Video India, said in a statement, “Stories of resilience and ambition will always resonate with audiences, and Urfi’s journey from a simple girl from Lucknow to one of the most recognisable faces in the country is nothing short of inspiring.” He further added, “Her story is defined by her unwavering determination and passion to forge her own unique path in the world of fashion and entertainment, as she rises from her humble beginnings to becoming a social media sensation and a serious entrepreneur. Together with Soul and director Sandeep Kukreja, we are delighted to present ‘Follow Kar Lo Yaar’, an engaging and entertaining reality-following series that is sure to resonate with a global audience.”
The makers of the show also released a special video on Saturday, in which Urfi can be seen talking about dealing with challenges, including a highly exposed life due to social media, people harassing others, and her family, whom she tries to keep happy.
Produced by Soul Productions, Fazila Allana and Kamna Menezes and directed by Sandeep Kukreja, Follow Kar Lo Yaar is set to premiere on Prime Video on August 23.
