Mohit Suri’s ‘Sera’ may be to win and disintegrate at the box office, but not everyone is completely sold on its surrounding enthusiasm, especially actor Varun Badola, who appears as the father of the character of Ahaan Pandey, the first film in the film. In a recent interview with the screen, Varun called out the promotional strategy used by the film’s marketing team, suggesting that he crossed the line on social media, hypnotic drama.
While the final blockbuster position of the film came as a wonder for many people on the set, Varun revealed that Siara’s box office figures increased to the third day. Interestingly, he admitted that he had not really seen the film yet.
Varun Badola says that Sayyara promotion team went far away
Sharing his views, Varun commented on exaggerated discussion, saying, “By the third or fourth day, the film was being talked about. I saw the enthusiasm on Instagram. Log Joe Joe Chudian Tod Rahe Han, Chhatiyan Peat Rahe (people were breaking their finger, were going to their chest).
He said humorously, “Those people must have been asked to give the material in some way; thankfully, people broke their feet and went crawling to watch the film. It is fine. We understand to promote the film, but it is only good to a certain level. However, the film can not earn so much money only on the basis of Instagram propagation.
Director Mohit Suri reacted to the allegations of staged video
Soon after Siarra’s release, a sleeve of the viral video had induced uncontrollably, falling into theaters, and even medical attention was required, making speculation that it was staged by the PR team. Director Mohit Suri addressed the claims in an interview with Zoom, stating:
“We have tried to be honest through this film. People feel that viral theater videos were made, but we have not done so.”
About Seara
Directed by Mohit Suri and produced under the YRF banner of Aditya Chopra, Siara follows the journey of a struggling musician Krishi Kapoor, who finds inspiration in the poem of interested journalist Vani Batra. As they cooperate on music, their professional bond gradually becomes romantic – only challenged by luck.
The film stars Ahaan Pandey’s Bollywood debut, which is contrary to Anit Padada. With a powerful supportive artists including Rajesh Kumar, Geeta Aggarwal, Alam Khan, and Shann Grover, Siara has become the highest -grossing love story in Indian cinema, which is domesticly and crossing ₹ 500 crore for ₹ 304 crores. This is just behind Vicky Kaushal’s picture in this year’s top earning films.
