In a bold and strategic move, the makers of ‘War 2’ have decided that Starcs Roshan and NTR Junior will clarify each other during the entire promotional campaign of the film. The Region? To maintain fierce onscreen enmity between two powerhouses, the audience does not experience the first time in theaters.
In a major chapter of the expansion of Yash Raj Films, an explosive face-off is expected between Hrithik and NTR Jr.
Hrithik and NTR Junior to promote War 2 separately
A senior business interiors source revealed, “Hrithik and NTR Junior will promote ‘War 2’ separately and are designed keeping in mind all the plans that they will never share the stage together, never will be in east-reliefs together in any campaigner video and never seen with each other.
YRF is reportedly not taking any chance when it comes to protecting the integrity of the central struggle of his story. According to the source, “YRRF is clear that the audience should first experience this rivalry, before they promote two promotions. They want to provide people to watch the best film by preserving the conflict which is the unique sales point of the film.”
Unconventional campaigner methods of YRF
This is not the first time YRF has gone unconventional route to its spyverse. The studio has a track record of deploying unconventional marketing strategies to create a conspiracy without removing the plot.
The inner source said, “He was the first to resort to an interview before the release policy during the promotion of Spieres films so that the actor would not divide the details from the script during such a conversation.” “In the first ‘war’, Hrithik and Tiger first came face to face with each other during the success of the film.”
The YRF earlier bowed down in digital-first promotion for Pathan, using curated social media capsules, characterized by Shah Rukh Khan instead of traditional events. Gamble paid, with the film Smashing Box Office Records. Similarly, Tiger Zinda Hai highlighted how the ‘Tiger’ franchise has now completely kept a groundwork for the cinematic universe, with partner spy characters who appeared in Parsi-excited campaigns.
War 2 release
Directed by Ayan Mukherjee, War 2 is scheduled for release of a grand Imax on August 14, 2025 globally. Supported by producer Aditya Chopra, the film is already being deployed as one of the largest Indian action events in recent memory.
