Why are popular international bands going to India?

In the years after the Covid-19 lockdown, new records are being set in India’s live music place. The demand for live concert has increased so much that it inspired the coldplay to do the biggest show of its stored career in Ahmedabad later this year, packing the Narendra Modi Stadium with more than 2,22,000 attendees in two days.

Recently, the producer and promoter of the show, Bookmyshow Live, brought down Gons N ‘Rose, reported to 35,000 spectators at the Melaxmi Race Course in Mumbai on 17 May. Certainly, the axle rose off-key and no longer in its best, but Gun N is running the audience to catch the choice of fasting, factor. The crowd for tickets is also powered by social media and fomo it can quickly inspire it to anyone who scrolls through its feed. Never pay attention to that you cannot know more than a handful of songs from one of the average 90–120 minutes. What does it add further to hysteria, the fact is when these artists will be again in the country.

In December 2024, Canadian rock favorite Brian Adams performed in seven cities in India including Shillong, Goa and Kolkata. Photo Credit: Hindu

Last December, Canadian Rock Favorite Brian Adams performed in seven cities including Shillong, Goa and Kolkata on his most wide tour of India. He told me in an interview ahead of the tour kickoff, “I have been beating everyone to go back to India for a few years now. And so we finally arranged it and I really, I didn’t know honestly that what is expected because I am not here for a few years and the time has changed … but my goodness, tickets are really sold.”

Tour – Bryan’s sixth journey in the country – Eva Live and SG Live were kept together. A representative for Eva Live confirms that the nine-day, seven-city tour has been brought to over 1.5 lakh fans. Pallavi Malu, the company’s marketing manager, says, “The primary advantage of multi-core tourism lies in shared marketing costs and in the sponsor interest. While artists usually include more towards the show, the financial benefit of a multi-vegetarian system is usually from 10 percent to 15 percent.”

Ed Sheeran returned to India for the first time in cities like Chennai, Shillong, Hyderabad, Pune and Bengaluru between January and February this year. , Photo Credit: Special Arrangement

Large bands such as Gons N ‘Rosage may have performed only one show – as the choice of deep purple (although they were originally slated for two) – which indicates how to visit with a lean live setup can clearly help reach more cities. In this case, Ed Sheeran returned to India within a year of his 2024 shows, performing in cities like Chennai, Shillong, Hyderabad, Pune and Bangalore for the first time between January and February 2025.

It was just to keep the crowd, her guitar and her trusted loopstation, to keep the crowd busy to prepare the gruvie loops of the rhythm and layers. While Bookmyshow clearly has processes for processes to be promoters or organizers for artists representing globally by companies like AEG and Live Nation, the choice of Eva Live is scaling to keep the competition healthy by Zomto and Skillbox.

Below are simply a notch more promoter that looks at strong attachment and apathy due to the choice of Enric, Backstreet Boys and others. In fact, Nick Carter, a member of the Backstreet Boys, was in the city for the first time earlier this year.

Backstreet Boys member Nick Carter was in Bengaluru for a single tour earlier this year. , Photo Credit: Special Arrangement

He said in a media interaction in Bangalore, “I have been dying for so long to go to India. We have come one -two times with backstrual boys, but I just felt that it was never enough. And so it was a little more control for me, because I was not a little difficult to go.”

Eva live breaks how cities are seen as a viable market for international acts. Tier 1 includes Mumbai, Delhi, Bengaluru and Kolkata. Tier 2 cities like Hyderabad, Chennai, Goa, Shillong and Pune are definitely “a viable market”. Tier 3 cities including Jaipur and Indore, along with other large capital cities, “somewhat small market.” Below this, it is not important, but what promoters do when planning an international show, it is that the fans of Tier 3 and 4 will travel to participate in the show. According to a report made by I-Parthenon, the Coldplay show in Ahmedabad attracted visitors from more than 500 cities in all 28 states and five center areas.

In Kolkata, Aveek Chatterjee, who runs a local label, is a free school street records, a fond fan of classic rock and blues. Catching the choice of gun n ‘rose in Mumbai is a kind of fan that invests abroad to catch his favorite band, if he does not come to India.

In these years, it is shifting – that Indians may not need to travel abroad to catch artists. Aveek says, “I was thrilled to see deep purple, extreme, sting, Gita van fleet and Mr. Big Live in India.” This means that he is zipping between other cities for Bangalore, Shillong and other cities in Mumbai. Considering the “Rock N Roll Pilgrim” itself, Aveek is happy to travel outside the city of his home, but also notes that for international artists to put more to put a city like Kolkata on the map.

International artists like Steve Y have played in Kolkata in recent years. , Photo Credit: Special Arrangement

“The reason for this is that Kolkata lacks the correct infrastructure and sponsors, in collaboration with the sale of low tickets due to strength and economic issues. However, it is very good that things are now very good to see at least the least Tier B and C International Artists such as Abhijat, Steve Y., Koronivool has recently played in Kolkata and said Stewen Wilson recently.”

A recent bounce of events in Meghalaya also indicates the participation of government officials, in which the giggle of Brian Adams and Ed Sheeran is getting support from Meghalaya Tourism. Eva Live prepares them as “luxurious”. Since Coldplay’s influence of 392 crores was revealed by Prime Minister Narenda Modi on Ahmedabad, the Assam government has taken a step to crack the concert economy in December, in which the hip-hop and pop star post has been brought to Malon.

This is not so much about apathy because it is about artists who grow too much expanded tourism. In this way, everyone is a winner. Aveek said right, “Live music industry is emerging as a new economy booster and India is ready for exponential growth in the region.”