The controversy surrounding the AI-generated morphed video featuring Janhvi Kapoor and Jr NTR has now prompted megastar Chiranjeevi to plan discussions with leading bodies of the Telugu film industry. The actor said he would take up the matter with the Telugu Film Chamber, Producers Council and other relevant associations, while also pushing for a dedicated system to help those targeted by such content.
The video in question digitally transforms Janhvi’s look from celebrity to digital Deora: Part 1 the song Chatumalle and circulated on social media. The content was later removed. Chiranjeevi has now called for a more organized response to such misuse of AI, including coordination with cybercrime authorities.
Taking it personally. Each of us has a responsibility to stand up against this abuse.”
Chiranjeevi added that people who create and spread such content should face legal action. He also proposed a dedicated committee and support cell that could work with cyber crime teams, help those affected and coordinate efforts to remove such content.
He wrote, “Those who create such content and those who knowingly spread or promote it should be held accountable under the law. It cannot be dismissed as a joke or treated as entertainment. I will take up the matter with the Telugu Film Chamber, Producers Council and our respective industry bodies, and recommend the formation of a dedicated committee. Support the affected people, coordinate efforts to remove such content.” and take legal action against those responsible.”
I am deeply disturbed by the use of AI to create degrading and morphed videos of a woman. Such acts are cruel, shameful and totally unacceptable. I strongly condemn them. This is not just an issue of one person or one movie. Today it happened to someone else. Tomorrow, it could happen to you, me or anyone we know. We cannot remain silent just because it does not affect us personally. Each one of us has a responsibility to stand against this abuse. Those who create such content and knowingly disseminate or enhance it should be held accountable under the law. It cannot be dismissed as a joke or treated as entertainment. I will take up the matter with the Telugu Film Chamber, Producers Council and our respective industry bodies, and recommend the formation of a dedicated committee and support cell. Working closely with cybercrime authorities, this team should support those affected, coordinate efforts to remove such content and take legal action against those responsible. The entire Telugu film community should come together for this endeavour. Our associations, artists, technicians, spectators and fans have a role to play. I urge the central and state governments to take strong and effective steps against misuse of AI for such misuse. Please do not watch, download, share or broadcast these videos even with intent to blaspheme. Report them to the respective platforms and cybercrime authorities instead. Protecting human dignity is our collective responsibility. Let us stand together, speak and act. #UniteAgainstDigitalAbuse @revanth_anumula @ncbn @AmitShah @AshwiniVaishnaw @GoI_MeitY
— Chiranjeevi Konidela (@KChiruTweets) October 3, 2026
The actor also appealed to the Telugu film industry, audience and fans to play their part in tackling abuses caused by AI. He asked the central and state governments to take steps against misuse of technology.
He added, “The entire Telugu film community should come together for this effort. Our associations, artists, technicians, audience and fans have a role to play. I also appeal to the central and state governments to take strong and effective steps against the misuse of AI for such misuse. Please do not watch, download, share or broadcast these videos, even condemn the platform for condemning them. Instead, protecting human dignity is our collective duty. The responsibility is there, let us stand together and act.
Junior NTR had reacted strongly to the same incident earlier. He wrote, “Disgusting, sick and shameless. In a land that worships women as mothers and goddesses, where “matrudevo bhava” is not just a phrase but part of our culture, some people have stooped so low that they are using AI to disrespect a woman.
He added, “To the scoundrels behind this morphed Chatumalle video, I will not spare any of you. I will take all possible legal action against those who created it and spread it. Please do not view, share or link to such content. Today it is someone else. Tomorrow, it could be your mother, sister, wife or daughter. This is a serious issue, and I urge all state governments and the Government of India to act strictly and bring strict regulations against misuse of AI.”
Deora: Part 1Released in September 2024, Junior NTR and Janhvi Kapoor are in lead roles. ChatumalleComposed by Anirudh Ravichander and sung by Shilpa Rao, became one of the popular tracks of the film.