Marathi singer and lyricist Sanju Rathore had his breakthrough moment in Marathi song pink saree went viral in February 2024. So much so that it ended up in New York’s Times Square. The talented artiste is very complex to take his Marathi roots, through his music, to the whole world, with all his might on the global stage.
In an exclusive chat with NDTV, Sanju Rathore, who has always talked about how much he admires global star Diljit Dosanjh, further shared that he now admires “actors who make something big”.
Sanju Rathore said, “Earlier, I didn’t think about it very deeply. But as I progress in my career, I understand the value of artists who have created something big.”
Sanju Rathore added, “Artists like Diljit Dosanjh, Honey Singh and Karan Aujla have inspired a lot of people. There are many wonderful Marathi artists too. I really believe that one day I will get an opportunity to work with artists like Diljit Bhai, Honey Bhai and Karan Bhai. This is something I would love to do,” Sanju Rathore added.
On money and fame
After experiencing a constant struggle for financial stability, one would assume that the explosive popularity that followed. pink saree Sanju will replace Rathore.
But he says money has never been his focus.
He shares, “Everybody dreams of being very successful and making a lot of money. But my focus has always been different. People often judge artists based on what car they have, how much money they have and their lifestyle. I don’t think so. For me, the real question is how can I take my music, my language and my art to greater heights. That’s what matters most to me, if I follow through with everything I do.” will do.”
He adds, “As a middle-class boy, I never dreamed of becoming rich. Of course, I wanted to please my family and show them things they had never seen before. But apart from that, I always wanted to see how far I could take my art. The further I take my art, the more successful I consider myself.”
On the title ‘King of Marathi Pop’
With titles come expectations, but it’s Sanju Rathore’s undying love for Marathi music that keeps him going. You can feel the passion with which he wants to take Marathi music to every corner of the world.
He shares, “Marathi music is growing very fast. The new generation of Marathi artistes are working at another level. As for the title, I don’t really see myself as such. There are so many talented artists. My job is just to make music and break new ground.”
“Many artistes meet me and tell me that I have helped Marathi pop reach a larger audience. I feel grateful when people say that, but I believe that many artists have contributed to this movement,” said Sanju Rathore.
Today, Sanju Rathore has taken global pop to a whole new level. He commands a total of over 3.7 billion views on YouTube on his official channel, Sanju Rathore SR. He has 6.9 million subscribers and, in addition, attracts 3 to 3.5 million monthly listeners on Spotify.
Sanju Rathore is associated with Believe, which recently announced its fourth music imprint, BL/UR, which aims to rewrite the blueprint for Indian pop by blurring domestic and global boundaries with a fresh, modern sound.
Also read this | He slept at the CST station, took a loan to make a music video. now, pink saree Singer Sanju Rathore has 3.7 billion YouTube views