Television actress Rupali Ganguly recently approached the Bombay High Court alleging violation of her personality rights. He claimed that his pictures are being used without permission on various online platforms. Ganguly also alleged that AI-generated deeply fake images and morphed clips featuring him were uploaded on sexually explicit websites.
However, she is not the only actress to take legal action. From Bollywood to Hollywood, many actors have approached the courts to protect their personality rights.
Amitabh Bachchan
A few years ago, Amitabh Bachchan approached the court with a petition “against the world at large” seeking protection of his “name, image, voice and personality traits”.
After this, the Delhi High Court ruled that his name, picture or voice cannot be used without his permission. The court also directed the Ministry of Electronics and Information Technology and telecom service providers to remove the flagged content.
“It cannot seriously be disputed that the plaintiff is a well-known personality and is also represented in various advertisements,” said Justice Naveen Chawla, adding that the actor is “offended” by people who use his celebrity status to promote their goods and services without his permission.
Allu Arjun
Telugu actor Allu Arjun moved the Delhi High Court seeking protection of his personality rights amid concerns about unauthorized use of his identity online and for commercial purposes.
In her petition, the Pushpa star sought a direction to prevent individuals and organizations from using her name, image, voice and other personal characteristics without any authorization. He also expressed concern over the alleged commercial exploitation of his identity through merchandising and other revenue generating activities without his consent.
As reported by ANI, the Delhi High Court has since granted a part ad interim injunction in favor of the actor, restraining several entities from unauthorized use and commercial exploitation of his personality rights, including his name, image, voice, likeness and distinctive features, in physical and digital platforms.
Passing detailed directions, Justice Tushar Rao Gedela said the material placed on record clearly established a strong prima facie case in favor of the actor.
Aishwarya Rai Bachchan
In 2025, Aishwarya Rai Bachchan was granted interim relief by the Delhi High Court in a case of unauthorized use of her name, image, photographs and personality in digital platforms and commercial products, including misuse by artificial intelligence (AI).
Justice Tejas Karia, who heard the case, directed the defendant platforms, including e-commerce websites and Google LLC, to remove and block the URLs identified in the petition.
The court ordered that Google, within 72 hours of receiving the notice, “will remove, remove, disable and block the URLs identified in the petition”.
The Ministry of Electronics and Information Technology and the Department of Telecommunications were also directed to issue necessary instructions to block and disable all URLs.
Abhishek Bachchan
According to Livemint, Abhishek Bachchan has filed a petition against a website called Bollywood Tee Shop, which makes t-shirts of Bollywood celebrities.
The actor argued that his personality, including his images, was being used without permission. He expressed concern that people could be duped through fake online identities of public figures.
Subsequently, the Delhi High Court granted interim protection to Abhishek Bachchan’s personality rights, barring various organizations from using his name, image, voice or other identifiable aspects of his personality for commercial gain without his permission.
As reported by ANI, “The court passed an ex parte ad interim order after noting that Bachchan had established a prima facie case. It said that unauthorized exploitation or misuse of his personality traits amounts to infringement and may mislead the public into believing that he is endorsing the goods or services being broadcast.”
Hrithik Roshan
As reported by Live Law, Hrithik Roshan sought protection of his publicity rights, including protection of his name, image, likeness and other aspects of his personality.
The lawsuit filed by the actor alleges unauthorized commercial use and misuse of these features, including by third parties for financial gain.
Salman Khan
Salman Khan had approached the Delhi High Court seeking protection of his personality and publicity rights. On December 11, the court had directed social media intermediaries to act on her petition within three days.
Justice Manmeet Pritam Singh Arora said she would issue a stay order against any defendant using Khan’s name, photographs or other personal characteristics to sell commercial products.
The court also directed social media intermediaries to take up Khan’s suit as a formal complaint under the Information Technology (Intermediary Guidelines and Digital Media Code of Conduct) Rules, 2021.
Salman asked the court to restrain several identified and unidentified (John Doe) defendants from using his name, image, voice, likeness, dialogue, mannerisms or any other element that forms part of his public persona.
Arijit Singh and Jubin Nautiyal
Playback singers sued AI platforms that synthesized their vocal profiles to clone singing performances and create digital performance avatars without authorization or license.
Anil Kapoor
As reported by PTI, the Delhi High Court has restrained the unauthorized commercial use of actor Anil Kapoor’s name, image, voice and other unique personality traits including his famous catchphrase. “Glimpse”.
In response to the suit filed by the actor, Justice Pratiba M. The interim order was granted by Singh, who alleged that several websites and online platforms were exploiting his identity and celebrity status without permission for commercial purposes. The court has passed an ex parte interim order against the parties involved.
Jackie Shroff, Arjun Kapoor and Kumar Sanu have also taken similar legal action. Similar cases have also been reported in western countries.
Scarlett Johansson
Scarlett Johansson took legal action against an artificial intelligence (AI) app that used her face and voice in an ad without her permission. According to The Guardian, the 22-second ad was posted on
“What’s up, guys? It’s Scarlett and I want you to come with me,” Johansson appeared to say before the clip changed to a group of AI-generated images resembling her.
Additionally, OpenAI sued in a Manhattan federal court on behalf of a trade group representing US authors. game of Thrones Author George RR Martin, as well as John Grisham, Jonathan Franzen, George Saunders and Jodi Picoult.
The group alleged that the company used their work without permission to train its artificial intelligence chatbot ChatGPT.
Also Read: Rupali Ganguly moves Bombay High Court over deepfake, morphed content and image misuse